Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a period we will…
Peter WilkinsonSeptember 26, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter WilkinsonAugust 26, 2018