Opportunities/Challenges 2012 #2: ‘The State of The Media Report 2012, Evolving and Merging’

Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations and corporate affairs: Some CEOs will become more stressed with information overload and confusion Traditional … Continue reading →

Innovation #3: Are you a ‘Filer’ or a ‘Searcher’? This Article Suggests Unorganised is Better.

Note: unorganised, not disorganised! This small posting might be interesting to many public relations and corporate affairs (public affairs) practitioners who struggle with filing emails and other documents. According to the below article, IBM researchers found email users who “searched” rather than set up files and folders found what they … Continue reading →

Innovation in 2012 #2: The Rise of Groupthink

Here is an alternative view, published in the NYT, on our earlier blog, ‘Is Small Beautiful, Again?’. Its thesis is that creativity occurs more often in isolation. It’s relevant to many public relations and corporate affairs (public affairs) practitioners who work … Continue reading →

Opportunities/Challenges in 2012: an era of greater innovation

This is how we see it at the Wilkinson Group for public relations and corporate affairs practitioners: our working environment will evolve at a yet greater pace than last year, and the opportunities will be in identifying the change-areas. Some CEOs … Continue reading →

Innovation in 2012 #1: Is small beautiful, again?

Does this relate to creativity in public relations or corporate affairs? Any experiences to contribute? Below is an article from the Harvard Business Review in which the author observes small teams are more innovative. Says Michael Schrage, a research fellow … Continue reading →

Believe it or Not? – PR is now the seventh-most stressful job in America

We post this simply because someone is claiming it. Not because we think it is true. As we say, there are statistics and then there are statistics. Suddenly a PR person’s job is more stressful than his/her employer – as … Continue reading →

One year on: The life and times of an agency dweller

As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most important attributes when working for an agency. Nothing will prepare you for this kind of … Continue reading →

8 Tips for Young Public Relations Job Applicants

Yesterday we interviewed a student finishing university who wants to work for us. She’s good. Towards the end of the interview I asked her what she thought were the important qualities in an applicant.  She rattled off a series of … Continue reading →

A Rosy Future for Australian Public Relations #3 – 2012 is the Year of the Dragon

In Australia we are expecting a good year for public relations practitioners in 2012, and we are relying on forecasters like Treasury Secretary Martin Ferguson and the Holmes Report (see A rosy future of Australian Public Relations? and A rosy … Continue reading →

An Effective Apology: Not Cost Free, Just Less Costly

The Bull Dog Reporter’s Blog of the Week is by our IPREX colleague and friend Ken Makovsky, from his blog site ‘My Three Cents‘. It’s an important read for anyone interested in public relations and particularly Crisis PR. And the … Continue reading →

Next Page »