The Corporate Studio – Welcome

Hello, I’d like to introduce you to our video studio — The Corporate Studio. We offer 5 different studio-based programs that include: Media Training, Crisis Training, Video Blogs Presentation Training Corporate Interviews. Our point of difference is that we combine … Continue reading →

Ground-up campaigning: Kony 2012 – mad viral.

The big minus with ‘citizen journalism’ is, there is no Code of Ethics, no standards of accuracy, no financial accountability, little respect for copyright, little legal recourse, etc.. The big plus is the ability of a ground-up campaign to create … Continue reading →

CEOs and PR #1: One Man’s Struggle – A CEO social media strategy

There is an interesting article in today’s AFR by David Ramli (see the link below), about one man’s personal struggle to find a balance between his social media obligations, his social media hardware, and the rest of his life. When … Continue reading →

Nature, Nurture, Know-How: A thoughtful CEO read about getting to, and staying on top

According to this article (from the Harvard Business Review Blog) about tomorrow’s leaders, it will be about more than working hard and long, and being in the right place at the right time. It is a useful read for  CEOs and … Continue reading →

Opportunities/Challenges 2012 #2: ‘The State of The Media Report 2012, Evolving and Merging’

Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations and corporate affairs: Some CEOs will become more stressed with information overload and confusion Traditional … Continue reading →

Innovation #3: Are you a ‘Filer’ or a ‘Searcher’? This Article Suggests Unorganised is Better.

Note: unorganised, not disorganised! This small posting might be interesting to many public relations and corporate affairs (public affairs) practitioners who struggle with filing emails and other documents. According to the below article, IBM researchers found email users who “searched” rather than set up files and folders found what they … Continue reading →

Innovation in 2012 #2: The Rise of Groupthink

Here is an alternative view, published in the NYT, on our earlier blog, ‘Is Small Beautiful, Again?’. Its thesis is that creativity occurs more often in isolation. It’s relevant to many public relations and corporate affairs (public affairs) practitioners who work … Continue reading →

Opportunities/Challenges in 2012: an era of greater innovation

This is how we see it at the Wilkinson Group for public relations and corporate affairs practitioners: our working environment will evolve at a yet greater pace than last year, and the opportunities will be in identifying the change-areas. Some CEOs … Continue reading →

Innovation in 2012 #1: Is small beautiful, again?

Does this relate to creativity in public relations or corporate affairs? Any experiences to contribute? Below is an article from the Harvard Business Review in which the author observes small teams are more innovative. Says Michael Schrage, a research fellow … Continue reading →

Believe it or Not? – PR is now the seventh-most stressful job in America

We post this simply because someone is claiming it. Not because we think it is true. As we say, there are statistics and then there are statistics. Suddenly a PR person’s job is more stressful than his/her employer – as … Continue reading →

« Previous Page — Next Page »