Saturday, May 19, 2012

The Corporate Studio – Welcome

March 13, 2012 by  
Filed under Wilkinson Blog

Hello, I’d like to introduce you to our video studio — The Corporate Studio. We offer 5 different studio-based programs that include: Media Training, Crisis Training, Video Blogs Presentation Training Corporate Interviews. Our point of difference is that we combine … Continue reading

Nature, Nurture, Know-How: A thoughtful CEO read about getting to, and staying on top

February 18, 2012 by  
Filed under Wilkinson Blog

According to this article (from the Harvard Business Review Blog) about tomorrow’s leaders, it will be about more than working hard and long, and being in the right place at the right time. It is a useful read for  CEOs and … Continue reading

Believe it or Not? – PR is now the seventh-most stressful job in America

January 6, 2012 by  
Filed under Wilkinson Blog

We post this simply because someone is claiming it. Not because we think it is true. As we say, there are statistics and then there are statistics. Suddenly a PR person’s job is more stressful than his/her employer – as … Continue reading

One year on: The life and times of an agency dweller

December 22, 2011 by  
Filed under Wilkinson Blog

 As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most important attributes when working for an agency. Nothing will prepare you for this kind of … Continue reading

8 Tips for Young Public Relations Job Applicants

December 10, 2011 by  
Filed under Wilkinson Blog

Yesterday we interviewed a student finishing university who wants to work for us. She’s good. Towards the end of the interview I asked her what she thought were the important qualities in an applicant.  She rattled off a series of … Continue reading

A rosy future of Australian Public Relations #2 ?

September 6, 2011 by  
Filed under Wilkinson Blog

In July we explained why we felt the future was rosy for public relations practitioners in Australia. Now a further positive note from the Holmes Report with a survey indicating a global upwards trend for 2010. See below. This is consistent … Continue reading

A rosy future of Australian Public Relations?

July 5, 2011 by  
Filed under Wilkinson Blog

It’s a green light from  Treasury Secretary Martin Parkinson. His speech last Thursday spells good news for Australian Public Relations practitioners. Commentary in much of the media has seized on the top official’s comments to focus on issues such as … Continue reading