An Effective Apology: Not Cost Free, Just Less Costly

The Bull Dog Reporter’s Blog of the Week is by our IPREX colleague and friend Ken Makovsky, from his blog site ‘My Three Cents‘. It’s an important read for anyone interested in public relations and particularly Crisis PR. And the … Continue reading →

Setting the Agenda: London Riots

The major news about the riots in Britain has all but stopped apart from the aftermath reports of hooded delinquents facing the old bailey and ill-advised comments from a dishevelled PM suggesting social media should be censored. The problem Cameron … Continue reading →

A clever company + the live export crisis

The General Rule: When there is a serious issue, strategy rules even if tactics are more appealing. From a welfare point-of-view the live export crisis is appalling; from a PR point-of-view, it’s at a very interesting juncture. The industry can … Continue reading →

PR Disaster: Big Tobacco’s flawed fight over plain paper packaging

It was one of the the Australian PR disasters of 2010, the leaking of Big Tobacco’s attempt to halt legislation while ‘hiding’ behind an alliance of retailers. Now the Alliance’s campaign is being relaunched, and is almost certainly doomed to … Continue reading →

Hero v Celebrity: Tiger Woods and lessons for PR?

Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly lost its gloss (it’s a bummer these days looking for heroes for our children to … Continue reading →