Media Relations
We are a strong media team. Our media training concentrates on the trends of an increasingly aggressive and tabloid media as it competes with social and online media – with a focus on risk assessment.
Peter runs the course, which is based on his thirty year career in journalism: nine years
as a reporter on A Current Affair; 12 years producing at 60 Minutes; preceded by a decade at 4 Corners and This Day Tonight (a precursor to 7:30 Report). His media training skills have since been fine-tuned by many media relations experiences of helping clients with media relationships – both offline (traditional) and online.
Our experience comes from the coalface.
Media training in an ongoing process, and we like to view our involvement with our clients in that way.
For that reason our approach is to present a media training plan: a short course, and offer follow up as needed. We have found through experience that this provides the best outcomes. For instance, for those not familiar with media, Peter conducts practice sessions by phone for a few minutes before every interview – it makes a difference. We can follow up each interview with a brief written critique.
For the introductory course, we recommend two short lively sessions, first to discuss recent changes in media behaviour and tactics, and then practice some techniques to best manage those behaviours.
Recommendation
We have worked with many companies and government departments. A survey of a recent media training session revealed that attendees- “…unanimously would suggest to others to attend a similar course.”
Other responses have included:
- “Brilliant” 10/10
- “Very informative and interesting” 10/10
- “I could have happily done more because I found it very interesting” 8/10
- “I’m now more confident to handle media” 10/10
- “I learned to be prepared, take control and set the pace. Don’t let the journalist control it” 8/10
