Case Study:
TOPFIELD Fanatics Break Guinness World Record
To coincide with the start of the 2010 Football World Cup top end Personal Video Recorder (PVR) manufacturer TOPFIELD challenged Wilkinson to design a short, high impact campaign that would raise the profile of the brand and in turn help lift TOPFIELD’s sales during a period when many Australian’s are ...
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Case Study:
The Tiger Roars
In 2007, Tiger Airways entered Australia as the new ‘low fare kid on the block’ with an aggressive proven business model based on some of Europe’s most successful and profitable airlines including EasyJet and Ryanair. Once established, exceptional media cut-through was vital to give the airline the kick-start it ...
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Case Study:
Woolworths and the New Age of Frugalism
At the end of 2009 Wilkinson was asked by Woolworths to bring an unusual campaign to life without the ‘big agency strategic blather’. The task at hand was straightforward: re-engage consumer interest in Homebrand, Woolworths’ original private label budget range, whilst supporting a bold in-store advertising campaign that compared Homebrand ...
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Case Study:
Building Careers Brick by Brick
In October 2009 Master Builders Association (MBA) came to Wilkinson with a succinct brief – to showcase careers in building and construction through an innovative Trans-Tasman campaign.
With the Australian Government’s stimulus package and historically low interest rates, our job was to communicate the great career opportunities in the ...
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Case Study:
Creating A Media Ripple From A Collection Of Fine Tipples
wine-ark is Australia’s largest wine storage provider. Nationally, the organisation cellars more than 3 million bottles of premium wine, conservatively valued in excess of AUD$250 million. Despite this, interest outside of the core industry for wine-ark’s services remained relatively low. wine-ark approached Wilkinson in July 2009, to change this and ...
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About Us
With offices in Sydney and Melbourne and an international affiliation with the IPREX network, the Wilkinson Group, or simply Wilkinson, is a full service marketing communications consultancy that couples big agency ideas with small company service for clients across a wide section of industries.
Contact Us:
Simon Murphy, CEO
+61 434 708 104
smurf@wilkinson-group.com.au
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