Peter Wilkinson is
Managing Director of Wilkinson Group
& Chair of Etched Communications.
Wilkinson Group specialises in Crisis PR, disruption and transformation.
Etched Communications specialises in strategic Corporate Affairs advice to midsize/large companies including media relations, government relations, community relations and social media.
Peter is also Chair of the Global Communications Alliance, one of the world’s premier partnerships of independent consultancies.
Our focus is in four areas…
As a Crisis PR & Recovery expert, Peter has achieved successful outcomes including countering media and social media attacks, industry restructures, product recalls, court cases and judicial inquiries, activist campaigns, pollution spills, extortion and blackmail threats, sexual abuse/harassment, and fires/explosions.
A lot of these crises are exacerbated by social media; others, as companies’ struggle to cope with the rapid changes brought about by structural, cultural or digital transformation. The ‘recovery’ part of a crisis often involves significant change management – transformation.
He is a trusted mentor/advisor to CEOs on how to build a company’s reputation. In addition he has experience in building communication teams. Most of his work starts with an issue, a crisis or some other disruption.
He co-founded the Wilkinson Group with Claire Wilkinson in 2002 after observing the early disruptive impact of the Internet on television. He was then an ‘early adopter’ of social media and Wilkinson Group was one of the first PR agencies with a dedicated social media unit.
Peter was through 2013 on the Board of uneOpen p/l, a company set up by the University of New England to manage the disruptive changes from MOOCs (Massive Open Online Courses).
Disruption & Transformation
Since founding the company, Wilkinson has worked with companies particularly advising on the disruption within marketing/communications.
Journalism as we have known it is collapsing, replaced by the exciting promises of social media. But social has also brought chaos, globally and domestically with massive unpredicted changes, and within businesses extraordinary challenges: customer fickleness, multiple devices, cross-channel and targeted marketing, and unprecedented measurement capabilities. Each disruptor influences the transformation almost every organisation is undergoing.
& Media Training
Media: Peter is recognised as having been one of Australia’s most respected newsmen after over 30 years working on a variety of programs including the ABC’s This Day Tonight and Four Corners, and then Channel Nine’s ACA and 60 Minutes.
Social Media: Peter is a passionate thought leader and critic on social media issues. He has expertise in building marketing and communication teams. As an advisor, he brings the tough journalist standards of truth, facts and accuracy to the largely chaotic and ill-disciplined social environment.
He is Chair of the Global Communication Alliance and a past regional president (Asia/Pacific) of IPREX, two of the world’s premier global PR associations of independent agencies.
His advice is sought on how to the optimise the use of traditional media and social media as tools, to help stakeholder communication.
Media Training: essential to optimising media and social media outcomes, this includes demonstrating how to analyse benefits against risk. Based on our book, “When a Journalist Calls.”