Senior counsel when the stakes are highest
Clear judgment in moments that matter
Outcomes that build reputation
Australia’s senior crisis communications consultant and reputation management adviser, working with CEOs for reputation management, crisis PR, and issues management across Australia since 2002.
Peter is Chair of Wilkinson Butler, a leading corporate affairs agency
About
Wilkinson Group is one of Australia’s most experienced crisis communications consultants and reputation management consultancies. We provide senior counsel to CEOs, internal PR, boards, and general counsel across Australia. We are small by design and senior by necessity. The work we do cannot be delegated to a junior team.
Wilkinson Group is Australia’s senior crisis communications and reputation management consultancy. A trusted crisis PR agency and issues management adviser. When the stakes are high and the margin for error is low, CEOs, internal PR, boards and general counsel call us.
We provide senior counsel in two areas: reputation management (a specific advanced service called Wilkinson Confidante) and crisis communications.
Wilkinson Confidante: Our model is deliberate. We work with a select group of organisations on a long-term basis, so we understand your business deeply and build your reputation. We build trust, aligning behaviours, communications, and culture with the expectations of customers, employees, and the community.
Crisis Communications: We’re leaders in the field. We’ve been doing it for 24 years. We help leaders regain control, get ahead of the narrative, and make decisions that stand up to public, media, and other scrutiny. No layers. No churn. Just senior counsel moving fast, thinking clearly.
Wilkinson Confidante
Wilkinson Confidante exists at the intersection of two scarcities, senior human judgment and trust, just as AI is making everything else plentiful.
Wilkinson Confidante is a service that provides CEOs, boards, general counsel and comms professionals with Reputation Building, Crisis Preparedness and Risk Intelligence. Experience delivers the counsel; AI delivers the intelligence; the relationship strengthens both.
2.
Crisis Communications
As a leading crisis communications consultant in Australia and trusted crisis PR agency, Peter Wilkinson has helped organisations through some of the toughest situations a leader can face, including data theft, media pile-ons, product recalls, court cases and inquiries, activist pressure, issues management challenges, and major incidents.
Crises can escalate fast driven by a sceptical public, social media, competitive media deadlines, or reactive politicians.
And recovery is rarely just a communications challenge it often requires confronting, disciplined change.
We help you lead through it and come out with your reputation stronger.
Peter is Managing Director of Wilkinson Group & Chairman of Wilkinson Butler.
Based in Sydney, Peter provides crisis communications consultant services and CEO reputation management counsel to organisations across Australia and internationally, covering crisis PR, issues management, and reputation management from his Sydney base.
He has spent 24 years advising boards and senior executives through crises and complex reputation challenges drawing on 30 years prior experience as a journalist.
That combination deep practitioner judgment and the ability to understand how media, public opinion, and stakeholder dynamics interact defines his advice.
Peter is a member of Reputation Advisors International, a global network of crisis and reputation professionals, and is a past Chair of the Alliance for Journalists’ Freedom, which advocates for media freedom in Australia and the Asia Pacific.
Peter’s skill is ensuring boards and executives can handle a crisis with confidence.
Get in touch…
Call us directly
Contact email
Address