Peter Wilkinson has spent 21 years solving crises following 30+ years as a journalist
Be strategic, not uncertain.
Be proficient, not unready.
Peter is Chair of Wilkinson Butler, a leading corporate affairs agency
Peter has an applied focus to four key areas
Crisis PR & Communications
A crisis involves chaos. It can trash reputation and revenue. Clarity and nimbleness are essential in Crisis PR, so is experience.
Directors and CEOs must generate growth in an increasingly disrupted environment. Change is now faster than ever. Change involves uncertainty.
Disruption & Transformation
Disruption exposes vulnerability but presents an opportunity for transformation. Possibly the most disrupted sector globally is communication.
Social Media & Media Training
This is often where our relationships start, helping organisations to optimise media and social engagement. Our foundation skill is journalism.
Peter is Managing Director of Wilkinson Group & Chairman of Wilkinson Butler.
Wilkinson Group specialises in Crisis PR, disruption and transformation.
Wilkinson Butler specialises in sustainability and crisis. Its foundation strengths are strategic Corporate Affairs and Digital/Social. It gives advice to midsize/large companies including media relations, government relations, community engagement, internal communications and cultural change, social media and online reputation management.
Peter is former Chair, now a director of the Alliance for Journalists’ Freedom, advocating for media freedom in Australia and the Asia Pacific.
He is former Chair of the Global Communications Alliance, one of the world’s premier partnerships of independent consultancies.