The New York Times reports that Coca Cola and Pepsi are now locked in an entirely new battle – the race to produce the first…
Peter WilkinsonAugust 14, 2014
Following on from last weeks’ entry about the climate change talks in Durban some progress was actually achieved on the environmental sustainability front with attendees…
Peter WilkinsonAugust 14, 2014
Three big stories this week on Coal seam/Shale gas, relevant to the vexing public relations issues of environmental and social sustainability, as law-makers worldwide struggle…
Peter WilkinsonAugust 14, 2014
Google+ added games, including the hugely popular Angry Birds, to the fast-growing social network vying with Facebook to be the hub for people’s online lives.…
Peter WilkinsonAugust 14, 2014
Public relations practitioners who work in the social/online media space are constantly required to on the best ways for clients to reach their stakeholders. This…
Peter WilkinsonAugust 14, 2014
Watch this space, folks. There may be a giant global battle brewing. The dollars at stake in the global competition for energy means that giant…
Peter WilkinsonAugust 14, 2014
This is one of those diagrams that is really handy to stick on the information board in a public relations office. If you like, it’s…
Peter WilkinsonAugust 14, 2014
Now that you have overcome your fear of writing, and have developed a rhythm and style (see Writing a Blog #1), we use our public relations skills…
Peter WilkinsonAugust 14, 2014
Social sustainability and environmental sustainability are both tested to the limit with nuclear power, not only because of the risks but because of the long…
Peter WilkinsonAugust 14, 2014
This is a critical article for all Public Relations practitioners interested in turning a dollar. Turning a lead into a client or sale is clearly…
Peter WilkinsonAugust 14, 2014
When speaking about sustainabilityPR to our IPREX public relations colleagues in Europe it is pretty clear that Australia is behind when it comes to engaging…
Peter WilkinsonAugust 14, 2014
An industry can’t easily progress these days unless it has community support. Politicians will normally line up behind the communities they represent (the politicians’ refrain…
Peter WilkinsonAugust 14, 2014
AP reports that Australian Resources and Energy Minister Martin Ferguson has told an oil and gas safety conference in Perth that Australia’s emerging CSG industry…
Peter WilkinsonAugust 14, 2014
Very few people, especially public relations practitioners, will own up to this, but many fear writing. Here are some tips. There is a wonderful book about…
Peter WilkinsonAugust 14, 2014
Hot spots of water risk, according to theWorld Resources Institute, include Australia’s Murray-Darling basin (read below). We all know about the theory of Peak Oil. Does…
Peter WilkinsonAugust 13, 2014
Many Australians have doubtless had a gutful of articles on energy and the issues that surround them. After all, as one of the countries that…
Peter WilkinsonAugust 13, 2014
Below is an excellent story in the NYT laying out the fundamental arguments why fossil fuels are here for the long term. As the final…
Peter WilkinsonAugust 13, 2014
It’s hard to believe that after all the angry words exchanged over coal seam gas exploration, AGL’s ‘community relations’ effort amounts to so crudely buying…
Peter WilkinsonAugust 13, 2014
Global online consumers say that books and clothes are the items they most plan to purchase in the next six months, according to analysis of…
Peter WilkinsonAugust 13, 2014
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