This story below appeared in our inbox a few days ago. This is an essential part of risk management for public relations practitioners playing in…
Peter WilkinsonAugust 14, 2014
Crisis, reputation, and the stories behind them.
This is a relevant piece of research for all Public Relations practitioners in the digital space who are promoting clients. It’s published by eMarketer How…
Peter WilkinsonAugust 14, 2014
Once our clients have their blog site up and running, and optimised, the next step is to make other people aware of it. To do…
Peter WilkinsonAugust 14, 2014
A CEO has asked me how to best communicate something complex like a company’s strategic plan, or a tricky issue, to employees. Communicating sensitive or…
Peter WilkinsonAugust 14, 2014
This is a really useful reference document for setting up a Facebook strategy. The 10 Most Popular Facebook Marketing PresentationsPosted: 16 Aug 2011 03:39 PM…
Peter WilkinsonAugust 14, 2014
Your Google searches and YouTube explorations come at a cost – Google uses enough to power a city of 200,000 people, according to its own…
Peter WilkinsonAugust 14, 2014
The New York Times reports that Coca Cola and Pepsi are now locked in an entirely new battle – the race to produce the first…
Peter WilkinsonAugust 14, 2014
Facebook is attempting to play a strong card against telcos with the release of a new instant messaging app that will also send free SMS.…
Peter WilkinsonAugust 14, 2014
Following on from last weeks’ entry about the climate change talks in Durban some progress was actually achieved on the environmental sustainability front with attendees…
Peter WilkinsonAugust 14, 2014
Three big stories this week on Coal seam/Shale gas, relevant to the vexing public relations issues of environmental and social sustainability, as law-makers worldwide struggle…
Peter WilkinsonAugust 14, 2014
Google+ added games, including the hugely popular Angry Birds, to the fast-growing social network vying with Facebook to be the hub for people’s online lives.…
Peter WilkinsonAugust 14, 2014
Public relations practitioners who work in the social/online media space are constantly required to on the best ways for clients to reach their stakeholders. This…
Peter WilkinsonAugust 14, 2014
Watch this space, folks. There may be a giant global battle brewing. The dollars at stake in the global competition for energy means that giant…
Peter WilkinsonAugust 14, 2014
This is one of those diagrams that is really handy to stick on the information board in a public relations office. If you like, it’s…
Peter WilkinsonAugust 14, 2014
Now that you have overcome your fear of writing, and have developed a rhythm and style (see Writing a Blog #1), we use our public relations skills…
Peter WilkinsonAugust 14, 2014
Social sustainability and environmental sustainability are both tested to the limit with nuclear power, not only because of the risks but because of the long…
Peter WilkinsonAugust 14, 2014
This is a critical article for all Public Relations practitioners interested in turning a dollar. Turning a lead into a client or sale is clearly…
Peter WilkinsonAugust 14, 2014
When speaking about sustainabilityPR to our IPREX public relations colleagues in Europe it is pretty clear that Australia is behind when it comes to engaging…
Peter WilkinsonAugust 14, 2014
An industry can’t easily progress these days unless it has community support. Politicians will normally line up behind the communities they represent (the politicians’ refrain…
Peter WilkinsonAugust 14, 2014
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