Don’t we get frustrated when politicians avoid answering questions !? It contributes to our distrust of them. Here’s an easy fix. Q=A+M. Question equals Answer…
Peter WilkinsonSeptember 23, 2026
Crisis, reputation, and the stories behind them.
Journalists' main skill was writing. Not any more. AI can write, and increasingly it can write well. Agents can learn your style, transcribe interviews, interrogate…
Peter WilkinsonSeptember 18, 2026
One Nation just won a by-election in what had been Labor heartland since 1989. The Prime Minister's response was to criticise the people who voted…
Peter WilkinsonAugust 31, 2026
There is a change in AI use. Stated simply, we are moving from “I do the work” to “I manage systems that do the work.”…
Peter WilkinsonAugust 19, 2026
KPMG is not getting ahead of the story. It is being dragged by it. It has a choice, as do all organisations caught out. Either do…
Peter WilkinsonAugust 19, 2026
KPMG Australia's reputation is in tatters. The firm has lost its CEO, its chairman, and its chief operating officer.1 Lendlease, a client for 68 years,…
Peter WilkinsonAugust 16, 2026
People died because Optus didn't know its emergency call system had failed. On 18 September 2025, a routine firewall upgrade knocked out triple-zero calls across…
Peter WilkinsonAugust 15, 2026
Paul Malinauskas, Ben Carroll, and Chris Minns Perhaps the new Victorian Premier has done that. There's a reason Chris Minns and Peter Malinauskas win elections.…
Peter WilkinsonAugust 10, 2026
Thirty-eight OECD countries faced the same shocks. Most saw real incomes and productivity grow. Australia went backwards on both. We're near the bottom of the…
Peter WilkinsonAugust 1, 2026
KPMG Australia has lost its CEO, its chairman, and its chief operating officer. It's facing a parliamentary inquiry with powers to compel documents and examine…
Peter WilkinsonJuly 31, 2026
“Leaders who can’t articulate what they stand for, in language their stakeholders can repeat, get replaced by people who can. It doesn’t matter how smart…
Peter WilkinsonJuly 30, 2026
The KPMG audit leaks scandal has produced a second crisis, and this one belongs to Allens. This is a reputation management failure that started long…
Peter WilkinsonJuly 21, 2026
Here crisis communications expert Peter Wilkinson examines the best way for leaders to talk to teams in an era where simple assurances are dishonest (republished…
Peter WilkinsonJuly 17, 2026
A search starts in the wrong place. A CEO facing a crisis, typing a phrase into Google, will find companies that have invested in SEO.…
Peter WilkinsonJuly 12, 2026
Nancy Reagan built a whole campaign on one word. No. “Just Say No”, aimed at teenagers who thought they could handle the drug temptation. Forty…
Peter WilkinsonJuly 8, 2026
The test of a crisis management consultant is judgment: can this person read the situation accurately and tell you what you need to hear, not…
Peter WilkinsonJuly 7, 2026
Wilkinson Group’s Peter Wilkinson looks at the trust crisis enveloping the four big accounting firms, and recommends a course of action to mitigate government intervention. The…
Peter WilkinsonJuly 6, 2026
A communications plan is a decision about reputation, made in advance. Many guides to writing a communications plan move quickly to messages or spokesperson media…
Peter WilkinsonJuly 3, 2026
A data breach is one of the fastest-moving crises an Australian organisation can face. It is both a reputation risk if handled badly, and an…
Peter WilkinsonJune 30, 2026
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