Last week, a panel at the University of Sydney’s Sydney Policy Lab debated AI. Some of the panellists make their living from teaching about writing.…
Peter Wilkinson3 November 2026
How to rebuild trust after a scandal: decide where you need to be in three years, then plan the route. Aim, Context, Guidelines, Objectives, Implementation.
Peter Wilkinson27 October 2026
Most economic commentary now points towards the possibility that the federal government either can’t or won’t do what is required to turn the economy around.…
Peter Wilkinson8 October 2026
Two organisations, two parliamentary committees, and different decisions about what the public should be allowed to see. On 28 September, OpenAI published an apology to…
Peter Wilkinson30 September 2026
If you run a business, yesterday's rate rise hits you twice. Your borrowing costs went up. Your customers have less to spend. If you have…
Peter Wilkinson29 September 2026
Don’t we get frustrated when politicians avoid answering questions !? It contributes to our distrust of them. Here’s an easy fix. Q=A+M. Question equals Answer…
Peter Wilkinson23 September 2026
This sentence should be on the wall of every boardroom in Australia: Trust = Truth + Transparency + Traceability. It's where we start with every…
Peter Wilkinson19 September 2026
Journalists' main skill was writing. Not any more. AI can write, and increasingly it can write well. Agents can learn your style, transcribe interviews, interrogate…
Peter Wilkinson18 September 2026
Wilkinson Group seeks to conduct its work to the highest standards of integrity, professional judgement and responsibility. This Code guides who we work with, how…
Peter Wilkinson14 September 2026
Anyone can call themselves a PR expert. The title costs nothing. PR experience is judgement that has already been tested in public, by a regulator,…
Peter Wilkinson3 September 2026
Manage a reputation crisis by confirming the truth before you speak, staying transparent enough that your actions never read as a cover-up, and moving to…
Peter Wilkinson1 September 2026
One Nation just won a by-election in what had been Labor heartland since 1989. The Prime Minister's response was to criticise the people who voted…
Peter Wilkinson31 August 2026
A communications plan is a decision about reputation, made in advance. Many guides to writing a communications plan move quickly to messages or spokesperson media…
Peter Wilkinson28 August 2026
There is a change in AI use. Stated simply, we are moving from “I do the work” to “I manage systems that do the work.”…
Peter Wilkinson19 August 2026
KPMG is not getting ahead of the story. It is being dragged by it. It has a choice, as do all organisations caught out. Either…
Peter Wilkinson19 August 2026
KPMG Australia's reputation is in tatters. The firm has lost its CEO, its chairman, and its chief operating officer.1 Lendlease, a client for 68 years,…
Peter Wilkinson16 August 2026
People died because Optus didn’t know its emergency call system had failed. On 18 September 2025, a routine firewall upgrade knocked out triple-zero calls across…
Peter Wilkinson15 August 2026
Paul Malinauskas, Ben Carroll, and Chris Minns Perhaps the new Victorian Premier has done that. There's a reason Chris Minns and Peter Malinauskas win elections.…
Peter Wilkinson10 August 2026
Thirty-eight OECD countries faced the same shocks. Most saw real incomes and productivity grow. Australia went backwards on both. We're near the bottom of the…
Peter Wilkinson1 August 2026