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Peter Wilkinson

Leadership

Appearing Before Senate Inquiries

Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter Wilkinson
Peter WilkinsonNovember 7, 2018
Leadership

Profit vs. Doing What is Right – Greed vs. Good

Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter Wilkinson
Peter WilkinsonOctober 30, 2018
Media and Social Media Relations

Scared of journalists? 7 questions to help

When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter Wilkinson
Peter WilkinsonOctober 30, 2018
Corporate Communications

The Culture Crisis

Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter Wilkinson
Peter WilkinsonOctober 8, 2018
Crisis PRMedia and Social Media Relations

SOCIAL MEDIA – CRISIS PR: 10 Basic Steps to Managing Online Complaints

Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter Wilkinson
Peter WilkinsonOctober 7, 2018
Leadership

ABC – good people undone by their flaws

Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter Wilkinson
Peter WilkinsonSeptember 27, 2018
public relations Crisis PR

Crisis PR and stress mitigation: 15 point checklist

Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a period we will…
Peter Wilkinson
Peter WilkinsonSeptember 26, 2018
Uncategorized

What Can We Learn from the Rise and Fall of Malcolm Turnbull?

Good leaders learn techniques. So what can we learn from Malcolm Turnbull's mistakes?
Peter Wilkinson
Peter WilkinsonAugust 27, 2018
Media and Social Media Relations

Public Relations: Does your headline sizzle? 8 tips + one great idea

Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter Wilkinson
Peter WilkinsonAugust 26, 2018
Crisis PR

The Leadership Crisis: Flip-flopping on Strategy and the NEG

In both Crisis Management and Change Management, flip-flopping on a strategy is a no-no.
Peter Wilkinson
Peter WilkinsonAugust 21, 2018
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