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Peter Wilkinson

Media and Social Media Relations

Public Relations: Does your headline sizzle? 8 tips + one great idea

Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter Wilkinson
Peter WilkinsonAugust 26, 2018
Crisis PR

The Leadership Crisis: Flip-flopping on Strategy and the NEG

In both Crisis Management and Change Management, flip-flopping on a strategy is a no-no.
Peter Wilkinson
Peter WilkinsonAugust 21, 2018
crisis PR Crisis PR

Crisis PR: 17 point checklist

Crisis PR Overview Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a…
Peter Wilkinson
Peter WilkinsonAugust 20, 2018
Uncategorized

You too can recover your damaged reputation

Can you ever come back from a damaged reputation?
Peter Wilkinson
Peter WilkinsonAugust 16, 2018
Uncategorized

The Stress of Cyber-Theft: at Issue is Trust

Becoming a victim of a data breach can leave you feeling violated and helpless. But you have options.
Peter Wilkinson
Peter WilkinsonAugust 16, 2018
Media and Social Media Relations

Fake News vs. Truth Seekers

PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter Wilkinson
Peter WilkinsonJuly 16, 2018
Uncategorized

Capacity for Leadership: Banks, AMP, James Comey’s 6 tips

Transparency in leadership can be confronting, especially when it’s forced out of you by a royal commission.
Peter Wilkinson
Peter WilkinsonMay 22, 2018
Leadership

Australian Organisation to Fight for the Future of Journalism

This week, Peter Greste, while being awarded the Australian Press Council’s 2018 Press Freedom Medal, announced the formation of an organisation to fight for journalist…
Peter Wilkinson
Peter WilkinsonMay 3, 2018
crisis PR Corporate CommunicationsCrisis PRLeadershipMedia and Social Media Relations

Media Training – An Essential Skill

Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter Wilkinson
Peter WilkinsonMay 1, 2018
class action Corporate Communications

The Price of Honesty? $10 million

We can learn a lot about how to do right from other people's mistakes. Ford Australia’s unconscionable conduct has finally caught up with the company…
Peter Wilkinson
Peter WilkinsonApril 27, 2018
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