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Disruption & Transformation

Disruption & TransformationLeadership

Public relations: hard graft – getting heard over the white noise

Information overload is a personal battleground, for senders and receivers. Trying to work out the rights and wrongs of the Brexit last Saturday, with the…
Peter Wilkinson
Peter WilkinsonJune 28, 2016
Crisis PRDisruption & Transformation

Should 60 Minutes have paid Sally Faulkner for the child extraction story?

Absolutely. I know this is a sensitive and emotionally charged issue, so I’ll do my best to tread lightly, but I’ve held this view for…
Peter Wilkinson
Peter WilkinsonApril 24, 2016
public relations Disruption & TransformationLeadership

Turnbull’s ‘Innovation’: Cliché or game-changer?

When I left journalism and started out in DIY business, fear of failure was a huge incentive to innovate. Most small businesses have to be…
Peter Wilkinson
Peter WilkinsonMarch 29, 2016
public relations Disruption & TransformationLeadership

Under-promise; over-deliver. Attn: Public Relations, CEO’s, Politicians

Do what you say you are going to do, and then some. It’s so obvious to almost all of us: parents, employers, employees. Here are…
Peter Wilkinson
Peter WilkinsonMarch 1, 2016
Disruption & TransformationLeadership

Public Relations, Politics and CEOs: why the more we see the less we like

Q: Since when could Bernie Sanders, an ageing idealist who has played on the radical fringes of US politics since 1968, come within a bull’s…
Peter Wilkinson
Peter WilkinsonFebruary 17, 2016
public relations Disruption & Transformation

Public Relations: 1,000 hours preparing for your next job

Universities are now offering free online courses (MOOCs). This is wonderful for public relations practitioners, and for clever and nimble universities these present huge opportunities. For…
Peter Wilkinson
Peter WilkinsonJanuary 12, 2016
public relations Disruption & Transformation

Confusing disruptive and destructive innovation. And the role of public relations.

I think we information-pushers (public relations folk and journalists) need to be careful that, when talking or writing about new technologies, we don’t use disruptive…
Peter Wilkinson
Peter WilkinsonDecember 22, 2015
public relations Disruption & TransformationLeadership

Public Relations: Innovation, Constipation, and Ravenswood

In the same week that Malcolm Turnbull encouraged innovation and fresh ideas, Ravenswood reacted negatively to their school captain for doing just that. In the…
Peter Wilkinson
Peter WilkinsonDecember 9, 2015
crisis PR Disruption & TransformationLeadership

Leadership: disruptive innovation – learn from Google and the NYT.

There's a lesson in this clash of titans for all involved in leadership and the struggle to stay ahead of disruption. Google's starting point is…
Peter Wilkinson
Peter WilkinsonJuly 2, 2015
Corporate CommunicationsDisruption & TransformationUncategorized

e-changes: the quick and the dead – in one week

Three amazing events last week: - Twitter’s live streaming app, Periscope, launched – March 26 - Netflix and cut price on-demand TV launched – March…
Peter Wilkinson
Peter WilkinsonApril 2, 2015
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