Three amazing events last week: - Twitter’s live streaming app, Periscope, launched – March 26 - Netflix and cut price on-demand TV launched – March…
Peter WilkinsonApril 2, 2015
For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
Peter WilkinsonSeptember 26, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014
There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
We’ve all watched as video and book stores have vanished, and newspapers and retailers have struggled with the transition to online commerce. The impact of…
Peter WilkinsonAugust 20, 2014
Our friends in the Hunter Valley – one of the worlds premium wine growing areas – the Hunter Valley Protection Alliance are campaigning to stop this…
Peter WilkinsonAugust 20, 2014
It’s rare to find an article on gas that is reasonably objective and tells a reasonably complete story, and is comprehensible to most of us…
Peter WilkinsonAugust 14, 2014
US TV prime-time talk show host and news correspondent Katie Couric is leaving US ABC TV to join Yahoo as ‘global anchor’ and one of…
Peter WilkinsonNovember 28, 2013