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What Makes People Proud of Their Country? We Aussies are summarised by the Pew Research Centre, which surveyed 25 countries, below:

Australians are most proud of the people of their country. A quarter (25%) emphasise the “mateship” they feel with other Australians as well as how they “lend a hand” in times of need, such as natural disasters.

They are also proud of their country’s political system and governance (21%) and its diversity (19%).

People mention the contributions and “rich cultural history” of the Aboriginal and Indigenous people, as well as how welcoming the country is to immigrants and to all nationalities and religions.

Australians are also among the most likely to mention the country’s lifestyle (13%) as a source of pride, characterised by a “laid-back” attitude.

“We are a welcoming and tolerant country. We have a high standard of living. In my part of Australia, we respect everyone’s right to live their life as they want; a farmer or a retail worker is just as important and appreciated as someone in politics or a doctor or a billionaire. We, as a nation, love our relaxed and easygoing natures.”
– Woman, 70, Australia

(This is relevant in hashtagCrisisPR because in reputation repair we need to aim for a North Star and know what success looks like)

Peter Wilkinson is the Managing Director of Wilkinson Group, a crisis communications and reputation management consultancy based in Sydney. He is former chair and consults to Wilkinson Butler. His retained advisory service, Wilkinson Confidante, provides ongoing crisis preparedness and reputation counsel to boards and senior executives. You can read his Substack here.

Need answers now? Peter is available 24/7.

Call or text me on +61 414 383 433, or send a message below, any hour of the day or night. I read and answer every message myself.