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Peter Wilkinson

Crisis PRUncategorized

Crisis PR and the Murdochs #4: Les Hinton will appear before British Parliament

This is an update for crisis public relations practitioners on how the Murdoch family and New Ltd has managed the hacking scandal crisis (to see earlier…
Peter Wilkinson
Peter WilkinsonOctober 11, 2011
public relations Crisis PRUncategorized

Public Relations Disaster: Big Tobacco’s flawed fight over plain paper packaging

It was one of the biggest Australian Public Relations disasters of 2010, the leaking of Big Tobacco’s attempt to halt legislation while ‘hiding’ behind an…
Peter Wilkinson
Peter WilkinsonSeptember 25, 2011
LeadershipUncategorized

Peak Oil and Coal Seam Gas: we don’t want it but we need it. Or why Martin Ferguson is about the only Oz politician spruiking CSG.

AAP reports that Australian Resources and Energy Minister Martin Ferguson has told an oil and gas safety conference in Perth that Australia’s emerging CSG  industry…
Peter Wilkinson
Peter WilkinsonAugust 10, 2011
LeadershipUncategorized

Tony Blair on the Big Picture and Change Management

Ed: No doubt for some in Mother England, Blair’s speeches bring with them the baggage of history – ‘here we go again’. But Down-Under this ‘vision-type’ speech is…
Peter Wilkinson
Peter WilkinsonJuly 30, 2011
Crisis PRUncategorized

Crisis PR and the Murdochs #3: Stick to the Plan.

We crisis public relations practitioners  talk about the importance of Winning the Debate* by 1) having the winning argument; 2) setting the debate agenda – daily; 3)  being accurate, open…
Peter Wilkinson
Peter WilkinsonJuly 20, 2011
Corporate CommunicationsUncategorized

One year on: The life and times of an agency dweller

As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most…
Peter Wilkinson
Peter WilkinsonJuly 20, 2011
Crisis PRUncategorized

Crisis PR and the Murdochs #2: Strategy v The Tactics Trap – one reason why RM should succeed

Strategies are ‘how’ over the  longer term we will achieve our objectives; tactics are short term activities to achieve them. A plan needs both. Avoid…
Peter Wilkinson
Peter WilkinsonJuly 19, 2011
Crisis PRUncategorized

Crisis PR and the Murdochs: day 11 – the Parliamentary Committee appearance – finally, the Murdoch fight-back.

The 18th of July will go down as Day 1 of the Murdoch fight-back. The day father and son appeared before the British parliamentary ctee. In…
Peter Wilkinson
Peter WilkinsonJuly 18, 2011
Crisis PRUncategorized

Crisis PR: The Murdoch Affair – day 10 – as the crisis takes hold in the US

For Public Relations practitioners this is also a reminder that journalists love nothing more than to feed on their own, it’s a feast. Now the story of…
Peter Wilkinson
Peter WilkinsonJuly 17, 2011
Crisis PRUncategorized

Fukushima #2: Crisis PR, not

It’s been reported that the Fukushima tsunami plan was an out of date single page memo. A good Crisis Plan is a cleverly and thoughtfully crafted document, long…
Peter Wilkinson
Peter WilkinsonJune 4, 2011
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