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Leadership

Appearing Before Senate Inquiries

Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter Wilkinson
Peter WilkinsonNovember 7, 2018
Leadership

Profit vs. Doing What is Right – Greed vs. Good

Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter Wilkinson
Peter WilkinsonOctober 30, 2018
Leadership

ABC – good people undone by their flaws

Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter Wilkinson
Peter WilkinsonSeptember 27, 2018
Leadership

Australian Organisation to Fight for the Future of Journalism

This week, Peter Greste, while being awarded the Australian Press Council’s 2018 Press Freedom Medal, announced the formation of an organisation to fight for journalist…
Peter Wilkinson
Peter WilkinsonMay 3, 2018
crisis PR Corporate CommunicationsCrisis PRLeadershipMedia and Social Media Relations

Media Training – An Essential Skill

Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter Wilkinson
Peter WilkinsonMay 1, 2018
Wilkinson Group Corporate CommunicationsCrisis PRLeadership

The Wilkinson Group – Code of Conduct

To guide the folks at Wilkinson Group and Wilkinson Butler, and our clients, we have a Code of Conduct that we work to, and our…
Peter Wilkinson
Peter WilkinsonApril 24, 2018
Corporate CommunicationsCrisis PRLeadership

When PR Goes Rogue, Everyone Loses

The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter Wilkinson
Peter WilkinsonFebruary 6, 2018
Disruption & TransformationLeadership

Can’t vs. Can – the value of a ‘bias to yes’

The great challenge of the decade for leadership is to work out how to lead rapid change; for employees, how to accommodate it. The phrase…
Peter Wilkinson
Peter WilkinsonDecember 19, 2017
Crisis PRLeadership

Crisis PR – Sex Abuse & Bullying: Don’ts & Must Haves

It’s pretty clear that we are now entering a painful period for many people, mainly women but also men (scoundrels, yes, but good men too)…
Peter Wilkinson
Peter WilkinsonNovember 20, 2017
Crisis PR Leadership

Why I don’t buy ‘Work/Life Balance’

I struggled with the concept for years. It seemed to imply that I should, a) spend less time doing the work I loved while fighting…
Peter Wilkinson
Peter WilkinsonOctober 28, 2017
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