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Canada’s response to President Trump’s behaviour is completely different from Australia’s. Prime Minister Mark Carney’s speech in Davos is also a masterclass in effective communication – clear and forceful, with memorably described themes.

Brave or crazy brave?

You can hear it below in English, starting at about 11 mins.

“Let me be direct: we are in the midst of a rupture, not a transition.

“Since my government took office, we have cut taxes on incomes, capital gains and business investment, we have removed all federal barriers to interprovincial trade, and we are fast-tracking a trillion dollars of investment in energy, AI, critical minerals, new trade corridors, and beyond.

“We are doubling our defence spending by 2030 and are doing so in ways that builds our domestic industries.

“We are rapidly diversifying abroad. We have agreed a comprehensive strategic partnership with the European Union, including joining SAFE, Europe’s defence procurement arrangements.

“We have signed twelve other trade and security deals on four continents in the last six months. ”

You can read the speech here:

Peter Wilkinson is the Managing Director of Wilkinson Group, a crisis communications and reputation management consultancy based in Sydney. He is former chair and consults to Wilkinson Butler. His retained advisory service, Wilkinson Confidante, provides ongoing crisis preparedness and reputation counsel to boards and senior executives. You can read his Substack here.

Need answers now? Peter is available 24/7.

Call or text me on +61 414 383 433, or send a message below, any hour of the day or night. I read and answer every message myself.