There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
The impact of unmanageable change… It’s stressful! Change is impacting us all, globally. Some more than others, yes, but these days no-one seems exempt. For…
Peter WilkinsonAugust 20, 2014
Stephen Covey’s ’7 Habits’ will live on, long after this death last week. He remains a great ‘mentor’ and whenever I can’t remember the list…
Peter WilkinsonAugust 20, 2014
Below is a reinforcing take on the powerful survey by The Economist Intelligence Unit and PulsePoint. As e-Marketer reports (below), CEOs are collectively acknowledging positive…
Peter WilkinsonAugust 20, 2014
ntegral to this is the concept of community relations – or how we get along in the communities in which we make our profit, generally the…
Peter WilkinsonAugust 20, 2014
Is social media changing the role of the CEO? Well, we believe it is. With the explosion of social media there is already so much…
Peter WilkinsonAugust 20, 2014
This is a turning point – the March, 2012 Economist/PulsePoint survey (The Economics of Socially Engaged Enterprise) is fascinating because it adds to the growing evidence…
Peter WilkinsonAugust 20, 2014
Q: Should CEOs be intimate and hands-on with social media, or just leave it to the “marketing-PR people”? A: I think it is a very…
Peter WilkinsonAugust 20, 2014
Below is a short valuable interview. We are a fan of Stephen Roach as a ‘China watcher’. His book, The Next Asia: Opportunities and Challenges for…
Peter WilkinsonAugust 20, 2014