It was one of the biggest Australian Public Relations disasters of 2010, the leaking of Big Tobacco’s attempt to halt legislation while ‘hiding’ behind an…
Peter WilkinsonSeptember 25, 2011
We crisis public relations practitioners talk about the importance of Winning the Debate* by 1) having the winning argument; 2) setting the debate agenda – daily; 3) being accurate, open…
Peter WilkinsonJuly 20, 2011
Strategies are ‘how’ over the longer term we will achieve our objectives; tactics are short term activities to achieve them. A plan needs both. Avoid…
Peter WilkinsonJuly 19, 2011
The 18th of July will go down as Day 1 of the Murdoch fight-back. The day father and son appeared before the British parliamentary ctee. In…
Peter WilkinsonJuly 18, 2011
For Public Relations practitioners this is also a reminder that journalists love nothing more than to feed on their own, it’s a feast. Now the story of…
Peter WilkinsonJuly 17, 2011
It’s been reported that the Fukushima tsunami plan was an out of date single page memo. A good Crisis Plan is a cleverly and thoughtfully crafted document, long…
Peter WilkinsonJune 4, 2011
The general rule: In any public relations, strategy matters; much more so when there is conflict and a need for change management. Strategy is the…
Peter WilkinsonMay 25, 2011
It used to be a big deal if there was a budget leak; now there are 'selective announcements', farmed out to particular journalists or publications.…
Peter WilkinsonMay 2, 2011
Australians are right to be concerned about the Fukushima disaster: we are the third biggest exporter of uranium (after Kazakhstan and Canada) all Australian governments to date have…
Peter WilkinsonMarch 20, 2011