Fire destroyed the factory belonging to a client of ours in the middle of 2012. Although the company is smart and nimble, and their recovery…
Peter WilkinsonAugust 20, 2014
In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014
Social media creates chaos in a crisis Transparency is not always your friend. Sometimes we must manage the message. The risk of social media in…
Peter WilkinsonAugust 15, 2014
When we develop a social media strategy clients often ask us about 1) how to manage the negatives and 2) how to minimise the risks. It…
Peter WilkinsonAugust 14, 2014
We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This is after McDonalds…
Peter WilkinsonAugust 13, 2014
Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
Prime Minister Tony Abbott’s changed approach to working with media once in government (most controversially with boat people) is a great case study for Crisis…
Peter WilkinsonJanuary 13, 2014
A case study demonstrating the importance of Community Relations in Crisis PR. From the public’s point-of-view we may have gone past the point of intelligent…
Peter WilkinsonSeptember 21, 2012
A case study demonstrating the importance of Community Relations in Crisis PR. From the public’s point-of-view we may have gone past the point of intelligent…
Peter WilkinsonAugust 16, 2012