Transparency, Honesty, Relatability (“I can relate to that!”): these are the three essentials for effective communication and media relations. What does that tell us about…
Peter Wilkinson2 February 2026
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter Wilkinson8 October 2018
We can learn a lot about how to do right from other people's mistakes. Ford Australia’s unconscionable conduct has finally caught up with the company…
Peter Wilkinson27 April 2018
It’s easy to say that the culture in Australian cricket needs reforming. Easy to say, hard to change.
Peter Wilkinson3 April 2018
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
Peter Wilkinson25 March 2018
The student uprising is a warning to governments (and large companies) of what is to come. Expect an increasing frequency of uprisings.
Peter Wilkinson26 February 2018
The Author – Peter Wilkinson It’s hard to think of a good reason, any reason, why George Christensen, only days after the Florida school massacre,…
Peter Wilkinson20 February 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter Wilkinson6 February 2018
Working in Crisis PR: Overview Crisis PR takes experience and you can't learn it out of a book. But the journey to becoming an experienced…
Peter Wilkinson19 November 2017
(Peter Wilkinson has been elected Chair of the Global Communications Alliance, an organisation of senior independent public relations and public affairs companies) To be a…
Peter Wilkinson6 January 2017
"A man with fame in the Public Relations industry that can only be earned through great deed and excellent work. I had the great fortune…
Peter Wilkinson27 November 2015
Andrew McIlwain, (former) CEO: "Peter and his team provided key advice, public relations input and support to Unity during the period we were seeking to…
Peter Wilkinson26 November 2015
Anne Bryce, CEO, Achieve Australia on Peter Wilkinson and the Wilkinson Group "Peter’s advice has provided the organisation with a more informed approach to a…
Peter Wilkinson20 April 2015
For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust and deception: the edited transcript of a…
Peter Wilkinson25 August 2014
We believe that with globalization, being part of a global network is essential for forward thinking public relations specialists; we believe practitioners don’t have the…
Peter Wilkinson20 August 2014
Reputation and the virtual landscape: we are our own brand. We can’t run, we can’t hide. Be how you want to be seen. Live your…
Peter Wilkinson20 August 2014
The issue of cheque book journalism comes up again and again. It’s an important topic for all public relations practitioners because at some stage we…
Peter Wilkinson20 August 2014
Social media is offering a terrific number of options for Public Relations practitioners generating news material or material we used to call news. Citizen journalism…
Peter Wilkinson20 August 2014
The live export crisis: when there is a serious issue, strategy rules even if tactics are more appealing. It takes bravery to walk the talk.
Peter Wilkinson20 August 2014