Transparency, Honesty, Relatability (“I can relate to that!”): these are the three essentials for effective communication and media relations. What does that tell us about…
Peter WilkinsonFebruary 2, 2026
Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter WilkinsonMay 1, 2018
We can learn a lot about how to do right from other people's mistakes. Ford Australia’s unconscionable conduct has finally caught up with the company…
Peter WilkinsonApril 27, 2018
To guide the folks at Wilkinson Group and Wilkinson Butler, and our clients, we have a Code of Conduct that we work to, and our…
Peter WilkinsonApril 24, 2018
It’s easy to say that the culture in Australian cricket needs reforming. Easy to say, hard to change.
Peter WilkinsonApril 3, 2018
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
Peter WilkinsonMarch 25, 2018
The power behind the school student uprising that’s taking on the NRA over the US gun laws, is a warning to governments (and large companies)…
Peter WilkinsonFebruary 26, 2018
It’s hard to think of a good reason, any reason, why George Christensen, only days after the Florida school massacre, posted a Facebook photo of…
Peter WilkinsonFebruary 20, 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter WilkinsonFebruary 6, 2018