I think apologies are now overrated, simply because they have become overused in Crisis PR, even if the apology contains all the required elements (see…
Peter WilkinsonMay 11, 2015
Abbott should have been fired this week. It would have happened in a successful business with a clearly focussed board. The kind of paralysis that…
Peter WilkinsonFebruary 14, 2015
Side issues like the punitive cuts to the ABC (a broken promise with little economic benefit) and the knighting of the DofE created crisis level distractions…
Peter WilkinsonFebruary 14, 2015
Writing a communication plan is hard. You need to assemble many disparate, and sometimes competing, thoughts into one coherent flow. All I want is a yes…
Peter WilkinsonDecember 12, 2014
This is a Crisis PR tip I picked up from Lord Tim Bell. It's going to sound over-protective, but it pays dividends. I was a…
Peter WilkinsonDecember 7, 2014
Yesterday Abbott apologised – well sort of. There’s a lesson here in Crisis PR. In this case the crisis is a failure to sell the…
Peter WilkinsonDecember 2, 2014
This week I helped a significant Australian company with a media crisis - an attack by a TV program alleging it had ripped off another…
Peter WilkinsonOctober 13, 2014
In a crisis it's very easy to get lost in the heat-of-the-moment, be it a fire, a death, sexual abuse or fraud. Or a war.…
Peter WilkinsonSeptember 6, 2014
In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014