Just completed a trip through Hong Kong and Singapore to meet with other corporate communications and marketing companies.
PR in Asia takes different strategies, and Western
corporate communications needs to be adapted; so local intel is critical.
In most countries Government Relations bears no resemblance to what we do in the West. And each Asian country has its own style of Media Relations, with various shades of censorship. In most countries, Community Engagement is in its infancy, and so there’s a huge variation in the use of social media.
So how do we form relationships? Well, patiently, and listening carefully, without the assumed strategies and tactics we share in the West.
(N.B. Peter Wilkinson in Sydney was formerly APAC (Asia/Pacific) regional president of IPREX, an organisation of more than 70 independent PR agencies including a growing number in Asia.)