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Media and Social Media Relations

Media and Social Media Relations

Scared of journalists? 7 questions to help

When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter Wilkinson
Peter WilkinsonOctober 30, 2018
Crisis PRMedia and Social Media Relations

SOCIAL MEDIA – CRISIS PR: 10 Basic Steps to Managing Online Complaints

Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter Wilkinson
Peter WilkinsonOctober 7, 2018
Media and Social Media Relations

Public Relations: Does your headline sizzle? 8 tips + one great idea

Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter Wilkinson
Peter WilkinsonAugust 26, 2018
Media and Social Media Relations

Fake News vs. Truth Seekers

PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter Wilkinson
Peter WilkinsonJuly 16, 2018
crisis PR Corporate CommunicationsCrisis PRLeadershipMedia and Social Media Relations

Media Training – An Essential Skill

Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter Wilkinson
Peter WilkinsonMay 1, 2018
Crisis PR Corporate CommunicationsMedia and Social Media Relations

Crisis PR: 9 Tips for Young Job Applicants

Working in Crisis PR: Overview Crisis PR takes experience and you can't learn it out of a book. But the journey to becoming an experienced…
Peter Wilkinson
Peter WilkinsonNovember 19, 2017
Crisis PR Crisis PRMedia and Social Media Relations

Leadership: Racing to stay ahead of consumer demands: winners, losers.

In Australia there's a conversation, an undercurrent, about replacing PM Turnbull. Some say "Why, who else is there?"; others say "Why not replace one lack…
Peter Wilkinson
Peter WilkinsonJune 19, 2017
Crisis PR Media and Social Media Relations

The Strength & Vulnerability of Journalism

It’s a sensational period for good journalism. In the last short period: 1.    The Washington Post scooped that Trump leaked classified information to the Russians. 2.    The…
Peter Wilkinson
Peter WilkinsonJune 7, 2017
Disruption & TransformationMedia and Social Media Relations

Facebook, Trump, the Media and Democracy

Trump’s war on media last week shone a light on its critical role in a democracy - unfettered and frank two-way communication between the people…
Peter Wilkinson
Peter WilkinsonMarch 1, 2017
public relations Media and Social Media Relations

Fixing the Social Media Badlands: fake news, alternative facts, misinformation.

It’s the communications professionals who have failed social media. By not taking responsibility we’ve spoilt it for the rest. Traditional media has set an expectation.…
Peter Wilkinson
Peter WilkinsonFebruary 8, 2017
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