There is a lesson in Change Management in the way politics is playing out in Canberra at the moment – public relations practitioners with an interest in…
Peter WilkinsonAugust 13, 2014
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for…
Peter WilkinsonAugust 13, 2014
Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 13, 2014
This article is relevant for all Australian public relations practitioners working in the climate change and clean energy space. It helps with one possible reason why the…
Peter WilkinsonAugust 13, 2014
The federal government says education, rather than legislation, is the best way to protect children using Facebook and other social media. But the government has…
Peter WilkinsonAugust 13, 2014
Author JK Rowling’s website devoted to fictional wizard Harry Potter will feature a bit of Google magic when it debuts later this year in the…
Peter WilkinsonAugust 13, 2014
Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
Pre-, mid- and post-roll best video ads for brand marketers Interactive marketers can’t help but look to online video to take advantage of branding potential…
Peter WilkinsonAugust 13, 2014
The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a…
Peter WilkinsonAugust 13, 2014