An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014
In public relations and corporate affairs we talk a lot about ‘honesty'. But the term is used, well, flexibly. There are, for instance, ‘white lies’…
Peter WilkinsonAugust 26, 2014
Public Relations: Care-Listen-Create-Delight. This worked when I was a journalist, and it works in all public relations. Care: understand the person first, then the problem. Empathy.…
Peter WilkinsonAugust 25, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014
Culture change needed? Company culture needs to adapt as change swirls around an organisation. Once a leadership team has identified the change, culture change needs…
Peter WilkinsonAugust 20, 2014
If you can’t get your relationships right, the business won’t flow. And most of us wrestle with getting the relationship comfortable and then productive… People at…
Peter WilkinsonAugust 20, 2014
There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
We’ve all watched as video and book stores have vanished, and newspapers and retailers have struggled with the transition to online commerce. The impact of…
Peter WilkinsonAugust 20, 2014
The impact of unmanageable change… It’s stressful! Change is impacting us all, globally. Some more than others, yes, but these days no-one seems exempt. For…
Peter WilkinsonAugust 20, 2014
o all of us involved in online relationships, below are four new ‘truths’ for online retailing. But first, we think this article (Cliona O’Dowd, Business…
Peter WilkinsonAugust 20, 2014
Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Peter WilkinsonAugust 20, 2014
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
Peter WilkinsonAugust 20, 2014
Fire destroyed the factory belonging to a client of ours in the middle of 2012. Although the company is smart and nimble, and their recovery…
Peter WilkinsonAugust 20, 2014
Stephen Covey’s ’7 Habits’ will live on, long after this death last week. He remains a great ‘mentor’ and whenever I can’t remember the list…
Peter WilkinsonAugust 20, 2014
In very practical terms, the survey (by Oracle) tells us: 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed…
Peter WilkinsonAugust 20, 2014
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014
The below link takes you to a McKinsey Quarterly report - one of the early reports (Nov 2011) that is now a chorus of high…
Peter WilkinsonAugust 20, 2014
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