In the organisations I work with, the marketing/pr section (in harmony with the CEO) is the main influencer on culture, delivering the board’s mission/vision/values. The…
Peter WilkinsonOctober 17, 2014
Crisis, reputation, and the stories behind them.
Back or front? Do we need to think more laterally? Almost every company we deal with is grappling with globalisation and the Internet (retail outlets,…
Peter WilkinsonOctober 13, 2014
Still feeling uncomfortable about signing up to the social/digital age? There is now increasing evidence that one of the critical leadership qualities is familiarity with social/digital media.…
Peter WilkinsonOctober 6, 2014
We’ve now introduced a program in which every staff member is required to undertake a 'MOOC' annually as part of their structured learning program. Has…
Peter WilkinsonOctober 5, 2014
The social/digital revolution has created a blind spot for CEOs. Traditionally, culture is strongest at the top and weakens down the line. The mission, vision…
Peter WilkinsonOctober 4, 2014
The six most influential business books in 2014 have been chosen as finalists in the Financial Times and McKinsey Business Book of the Year Award.…
Peter WilkinsonSeptember 29, 2014
And what can CEOs learn from him? It’s a reasonable assumption that we are going to be on the warpath for the next few years.…
Peter WilkinsonSeptember 28, 2014
The other 30% is Responsiveness... A study group has analysed the world's top 500 universities and the importance of their websites to student recruitment. It has found…
Peter WilkinsonSeptember 26, 2014
For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
Peter WilkinsonSeptember 26, 2014
Is it weak to be tentative when making complex and potentially costly decisions? Or is the weakness in giving way to pressure and moving quickly?…
Peter WilkinsonSeptember 24, 2014
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
In a crisis it's very easy to get lost in the heat-of-the-moment, be it a fire, a death, sexual abuse or fraud. Or a war.…
Peter WilkinsonSeptember 6, 2014
In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014
In public relations and corporate affairs we talk a lot about ‘honesty'. But the term is used, well, flexibly. There are, for instance, ‘white lies’…
Peter WilkinsonAugust 26, 2014
Public Relations: Care-Listen-Create-Delight. This worked when I was a journalist, and it works in all public relations. Care: understand the person first, then the problem. Empathy.…
Peter WilkinsonAugust 25, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014
Culture change needed? Company culture needs to adapt as change swirls around an organisation. Once a leadership team has identified the change, culture change needs…
Peter WilkinsonAugust 20, 2014
If you can’t get your relationships right, the business won’t flow. And most of us wrestle with getting the relationship comfortable and then productive… People at…
Peter WilkinsonAugust 20, 2014
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