Side issues like the punitive cuts to the ABC (a broken promise with little economic benefit) and the knighting of the DofE created crisis level distractions…
Peter WilkinsonFebruary 14, 2015
Writing a communication plan is hard. You need to assemble many disparate, and sometimes competing, thoughts into one coherent flow. All I want is a yes…
Peter WilkinsonDecember 12, 2014
This is a Crisis PR tip I picked up from Lord Tim Bell. It's going to sound over-protective, but it pays dividends. I was a…
Peter WilkinsonDecember 7, 2014
Gallup: Dec 2013 Most of us ‘feel’ bankers are suspect when it come to honesty, and ripe for some Change Management – alongside is the Gallup…
Peter WilkinsonDecember 3, 2014
Yesterday Abbott apologised – well sort of. There’s a lesson here in Crisis PR. In this case the crisis is a failure to sell the…
Peter WilkinsonDecember 2, 2014
Holidays – should be more of ‘em shouldn’t there? Having just taken 5 days to go camping at Coolah Tops National Park, I’m a supporter.…
Peter WilkinsonNovember 12, 2014
Struggling with creativity in your office? This slide show ‘How Google Works’might give you some ideas. Describing one of the impacts of the Information Revolution…
Peter WilkinsonNovember 12, 2014
Are you finding some phonecalls slightly irritating? I do! There are now so many options for communicating, so how do we ensure they enhance our…
Peter WilkinsonNovember 4, 2014
In the organisations I work with, the marketing/pr section (in harmony with the CEO) is the main influencer on culture, delivering the board’s mission/vision/values. The…
Peter WilkinsonOctober 17, 2014
This week I helped a significant Australian company with a media crisis - an attack by a TV program alleging it had ripped off another…
Peter WilkinsonOctober 13, 2014
Back or front? Do we need to think more laterally? Almost every company we deal with is grappling with globalisation and the Internet (retail outlets,…
Peter WilkinsonOctober 13, 2014
Still feeling uncomfortable about signing up to the social/digital age? There is now increasing evidence that one of the critical leadership qualities is familiarity with social/digital media.…
Peter WilkinsonOctober 6, 2014
We’ve now introduced a program in which every staff member is required to undertake a 'MOOC' annually as part of their structured learning program. Has…
Peter WilkinsonOctober 5, 2014
The social/digital revolution has created a blind spot for CEOs. Traditionally, culture is strongest at the top and weakens down the line. The mission, vision…
Peter WilkinsonOctober 4, 2014
The six most influential business books in 2014 have been chosen as finalists in the Financial Times and McKinsey Business Book of the Year Award.…
Peter WilkinsonSeptember 29, 2014
And what can CEOs learn from him? It’s a reasonable assumption that we are going to be on the warpath for the next few years.…
Peter WilkinsonSeptember 28, 2014
The other 30% is Responsiveness... A study group has analysed the world's top 500 universities and the importance of their websites to student recruitment. It has found…
Peter WilkinsonSeptember 26, 2014
For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
Peter WilkinsonSeptember 26, 2014
Is it weak to be tentative when making complex and potentially costly decisions? Or is the weakness in giving way to pressure and moving quickly?…
Peter WilkinsonSeptember 24, 2014
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