Case study in Crisis PR: Recently the office supplies store, Officeworks, failed to deliver some paper to us, having promised a same-day service. It created…
Peter WilkinsonSeptember 22, 2015
I’ll be watching on Twitter as the verdict in the #AJretrial is read out this Saturday evening, Sydney time. I’ve worked with the Greste family…
Peter WilkinsonAugust 27, 2015
Just completed a trip through Hong Kong and Singapore to meet with other corporate communications and marketing companies. PR in Asia takes different strategies, and Western…
Peter WilkinsonAugust 25, 2015
Compare the Greek leadership to Australia's. The Greek Prime Minister, who has just called a snap election, seems to demonstrate how to flip-flop on policy…
Peter WilkinsonAugust 21, 2015
The below article is relevant for people developing leadership skills: those of us who follow elections, out of self-interest, to keep up with current leadership,…
Peter WilkinsonAugust 7, 2015
The reaction on social media to the shooting of Cecil demonstrates the power of social media - even though it happened after the fact. Dare…
Peter WilkinsonAugust 2, 2015
This story in the SMH (here) is a lesson in Crisis PR; it reflects a lot of current sentiment, and you can see plenty of…
Peter WilkinsonJuly 24, 2015
I’ve always struggled with that phrase because it compartmentalises the two - work and life. And it comes up regularly with leadership mentoring. So I…
Peter WilkinsonJuly 19, 2015
Do you wonder if you are setting the right path? Is the balance of 'what you do' versus 'how you are perceived' correct? A personal…
Peter WilkinsonJuly 17, 2015
There's a lesson in this clash of titans for all involved in leadership and the struggle to stay ahead of disruption. Google's starting point is…
Peter WilkinsonJuly 2, 2015
I think apologies are now overrated, simply because they have become overused in Crisis PR, even if the apology contains all the required elements (see…
Peter WilkinsonMay 11, 2015
Anne Bryce, CEO, Achieve Australia on Peter Wilkinson and the Wilkinson Group "Peter’s advice has provided the organisation with a more informed approach to a…
Peter WilkinsonApril 20, 2015
From Andrew and Mike Greste: "Peter Wilkinson was recommended to us in late July 2014 as someone who might be able to help campaign to…
Peter WilkinsonApril 14, 2015
Three amazing events last week: - Twitter’s live streaming app, Periscope, launched – March 26 - Netflix and cut price on-demand TV launched – March…
Peter WilkinsonApril 2, 2015
I hate watching what’s happening to where I worked for 30+ years and where my colleagues still struggle. But what disappoints me more is the…
Peter WilkinsonMarch 24, 2015
I do Crisis PR; don’t ask me to sell booze or lipstick! Want a consultant, or a new employee? One of the hardest parts of leadership…
Peter WilkinsonMarch 13, 2015
Personal Brand Awareness is a deep understanding of who you are and what you stand for. It's missing in our political leadership. Leadership (c/- Google images) The…
Peter WilkinsonMarch 13, 2015
In families, we know this. So why can’t we do it in governments and in media? Google images We often create our own crises by…
Peter WilkinsonFebruary 14, 2015
Abbott should have been fired this week. It would have happened in a successful business with a clearly focussed board. The kind of paralysis that…
Peter WilkinsonFebruary 14, 2015
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