Should holidays be hard work too, just a different location? I once asked Gerald Stone, my boss at 60 Minutes, if I could go to…
Peter WilkinsonJanuary 13, 2016
Crisis, reputation, and the stories behind them.
I think we information-pushers (public relations folk and journalists) need to be careful that, when talking or writing about new technologies, we don’t use disruptive…
Peter WilkinsonDecember 22, 2015
Of all the Public Relations skills, how importantly do you rate connecting with people? I’m a great advocate of the concept of Emotional Intelligence, as…
Peter WilkinsonDecember 16, 2015
I understand that divisive politics, such as we have in Australia, US and UK, aided by clever public relations, and the pressure of the news…
Peter WilkinsonDecember 11, 2015
In the same week that Malcolm Turnbull encouraged innovation and fresh ideas, Ravenswood reacted negatively to their school captain for doing just that. In the…
Peter WilkinsonDecember 9, 2015
"A man with fame in the Public Relations industry that can only be earned through great deed and excellent work. I had the great fortune…
Peter WilkinsonNovember 27, 2015
The VW deception - what not to do This morning in the Australian Federal Court, VW Australia explained it had no knowledge of what head…
Peter WilkinsonNovember 26, 2015
Andrew McIlwain, (former) CEO: "Peter and his team provided key advice, public relations input and support to Unity during the period we were seeking to…
Peter WilkinsonNovember 26, 2015
It’s 20 years since I produced a 60 Minutes story, wonderfully reported by Tracey Curro, on Pauline Hanson’s explosion onto the Australian political and leadership…
Peter WilkinsonNovember 24, 2015
There are two articles this morning (25th Sept) that for me tell an interesting story for Corporate Affairs people and CEO's who follow politics in…
Peter WilkinsonSeptember 25, 2015
Case study in Crisis PR: Recently the office supplies store, Officeworks, failed to deliver some paper to us, having promised a same-day service. It created…
Peter WilkinsonSeptember 22, 2015
A lot of the Do’s in social media are changing as fast as viewers’ habits change, but others are as old as journalism: Who are…
Peter WilkinsonSeptember 4, 2015
I’ll be watching on Twitter as the verdict in the #AJretrial is read out this Saturday evening, Sydney time. I’ve worked with the Greste family…
Peter WilkinsonAugust 27, 2015
Just completed a trip through Hong Kong and Singapore to meet with other corporate communications and marketing companies. PR in Asia takes different strategies, and Western…
Peter WilkinsonAugust 25, 2015
Compare the Greek leadership to Australia's. The Greek Prime Minister, who has just called a snap election, seems to demonstrate how to flip-flop on policy…
Peter WilkinsonAugust 21, 2015
The below article is relevant for people developing leadership skills: those of us who follow elections, out of self-interest, to keep up with current leadership,…
Peter WilkinsonAugust 7, 2015
The reaction on social media to the shooting of Cecil demonstrates the power of social media - even though it happened after the fact. Dare…
Peter WilkinsonAugust 2, 2015
This story in the SMH (here) is a lesson in Crisis PR; it reflects a lot of current sentiment, and you can see plenty of…
Peter WilkinsonJuly 24, 2015
I’ve always struggled with that phrase because it compartmentalises the two - work and life. And it comes up regularly with leadership mentoring. So I…
Peter WilkinsonJuly 19, 2015
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