Sydney’s business environment is unforgiving when reputation is under pressure.
Competitive media, activist shareholders, a highly connected professional community, and the speed of social media mean that reputational events move faster here than almost anywhere in Australia.
Wilkinson Group is a Sydney-based reputation management consultancy operating from Level 26, 1 Bligh St. We work with CEOs, boards, and general counsel who need a senior adviser — not an agency model, not a junior team, not a templated response.
A Reputation Management Consultant, Not an Agency
There is an important distinction between a reputation management consultant and a reputation management agency. An agency gives you a team — and rotates that team. You build a relationship with an account manager who moves on and is replaced by someone who has to start again.
Wilkinson Group is structured differently. Peter Wilkinson is the principal adviser on every engagement. He is the person who takes your call at 11pm when the story breaks, who sits with your board the next morning, and who shapes the response strategy from first principles — not from a playbook.
What a Sydney Reputation Management Consultant Does
- If you are building reputation: We develop a trust framework that aligns your behaviours, communications, and culture with what your key audiences actually expect.
- If you are protecting reputation: We identify your exposure and build tested response protocols before anything happens.
- If you are recovering reputation: We help you understand what the event revealed, what genuinely needs to change, and how to communicate that change credibly over time.
- If you need crisis communications now: We move immediately. Read more: /crisis-communications/
Part of a Global Network
Peter Wilkinson is a member of Reputation Advisors International — a curated global network of senior crisis and reputation professionals. For clients with issues that cross jurisdictions, this network provides access to the most experienced practitioners in the field worldwide.
About Peter Wilkinson
Peter Wilkinson is Managing Director of Wilkinson Group and Chairman of Wilkinson Butler, a leading Sydney corporate affairs agency. He has spent 24 years as a reputation management consultant and crisis communications adviser to boards and senior executives across Australia. Before moving into communications, Peter spent 30 years as a journalist.