Public Relations: Care-Listen-Create-Delight. This worked when I was a journalist, and it works in all public relations. Care: understand the person first, then the problem. Empathy.…
Peter WilkinsonAugust 25, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014
Culture change needed? Company culture needs to adapt as change swirls around an organisation. Once a leadership team has identified the change, culture change needs…
Peter WilkinsonAugust 20, 2014
If you can’t get your relationships right, the business won’t flow. And most of us wrestle with getting the relationship comfortable and then productive… People at…
Peter WilkinsonAugust 20, 2014
There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
We’ve all watched as video and book stores have vanished, and newspapers and retailers have struggled with the transition to online commerce. The impact of…
Peter WilkinsonAugust 20, 2014
The impact of unmanageable change… It’s stressful! Change is impacting us all, globally. Some more than others, yes, but these days no-one seems exempt. For…
Peter WilkinsonAugust 20, 2014
o all of us involved in online relationships, below are four new ‘truths’ for online retailing. But first, we think this article (Cliona O’Dowd, Business…
Peter WilkinsonAugust 20, 2014
Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Peter WilkinsonAugust 20, 2014