In an emissions trading system, a central authority sets a cap on how much a pollutant such as CO2 may be emitted. The cap is allocated…
Peter WilkinsonAugust 14, 2014
Jeff Bullas has written a thought provoking article (below) on the convergence of social and traditional media. A must read; it impacts on our approach…
Peter WilkinsonAugust 14, 2014
Linked In is a site mainly used for professionals to network. Content is slightly more ‘serious’ than elsewhere for those developing social media relations. It claims…
Peter WilkinsonAugust 14, 2014
Below is an extract from an article compiled by SBS. The Carbon Tax will be introduced in Australia on July 1. The federal opposition has…
Peter WilkinsonAugust 14, 2014
Previously we have looked at some of the features Apple could use to distinguish itself from competitors, as reported in the WSJ. Now, for all interested…
Peter WilkinsonAugust 14, 2014
A good definition of the carbon tax can be found here: At the centre of the government’s policy on climate change is pricing carbon. Many…
Peter WilkinsonAugust 14, 2014
The difficulty with the Carbon Tax is distilling fact from political rhetoric, plus learning the new “Climate Change’ language (emissions, offsets, equivalents, sinks, taxes, ETS’s,…
Peter WilkinsonAugust 14, 2014
When we develop a social media strategy clients often ask us about 1) how to manage the negatives and 2) how to minimise the risks. It…
Peter WilkinsonAugust 14, 2014
Is this a glimpse into the future? When a company faces community conflict, muddied by activists, confused by media interjections, fired by politicians with agendas,…
Peter WilkinsonAugust 14, 2014