There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook.…
Peter WilkinsonAugust 14, 2014
The below story amplifies a significant issue for wind farms in Australia. Do wind farms really threaten birds? It seems so. Would you believe there…
Peter WilkinsonAugust 14, 2014
How is it that politicians have helped create so much distrust in scientists on the issue of climate change, when so few of us trust…
Peter WilkinsonAugust 14, 2014
There’s no shortage of evidence for the need for an Energy Literacy program as a way of improving environmental sustainability. Below is an ABC story…
Peter WilkinsonAugust 14, 2014
Now an insight into what Steve Jobs was and Apple is planning for us. At its most bland the coming television revolution is going to…
Peter WilkinsonAugust 14, 2014
More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming…
Peter WilkinsonAugust 14, 2014
As with all forms of communications, there’s hearing, and then listening. Hearing is mechanical, but as public relations or corporate affairs practitioners we have always…
Peter WilkinsonAugust 14, 2014
At some stage, we think, the term ‘Energy Literacy’ will enter the vernacular. It’s surprising it hasn’t already, as the lack of the public knowledge…
Peter WilkinsonAugust 14, 2014
Social media is dynamic and the way businesses can use it is changing so quickly it’s often hard to keep up. So should companies, particularly…
Peter WilkinsonAugust 14, 2014