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Corporate CommunicationsUncategorized

Credibility vs Visibility: McDonald’s and Trust

You can be as cynical as you like but McDonald’s have played two aces recently –  one in a show ‘n tell video describing how…
Peter Wilkinson
Peter WilkinsonDecember 13, 2012
Corporate CommunicationsUncategorized

Opportunities/Challenges 2012 #2: ‘The State of The Media Report 2012, Evolving and Merging’

Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations…
Peter Wilkinson
Peter WilkinsonNovember 20, 2012
Corporate CommunicationsUncategorized

Communication Plans – new approach needed

The new challenge - attract a crowd How we design a communications plan is changing. Traditionally we have said: Where are we now? Where do…
Peter Wilkinson
Peter WilkinsonSeptember 5, 2012
Corporate CommunicationsMedia and Social Media RelationsUncategorized

Have a story to float but distrustful of journalists? Here’s a solution…

The last three days have involved three media training sessions, with the same three anxieties about journalists: bias, shallowness, inaccuracy. This is not new –…
Peter Wilkinson
Peter WilkinsonAugust 10, 2012
Corporate CommunicationsUncategorized

One year on: The life and times of an agency dweller

As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most…
Peter Wilkinson
Peter WilkinsonJuly 20, 2011
Corporate CommunicationsUncategorized

Secrecy Threatens to Destroy the Hunter Valley

Most of our clients have in investment in climate change, some as large fuel producing companies trying to get along with the community, other as…
Peter Wilkinson
Peter WilkinsonOctober 14, 2010
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