This is a critical article for all Public Relations practitioners interested in turning a dollar. Turning a lead into a client or sale is clearly…
Peter WilkinsonAugust 14, 2014
It’s hard to believe that after all the angry words exchanged over coal seam gas exploration, AGL’s ‘community relations’ effort amounts to so crudely buying…
Peter WilkinsonAugust 13, 2014
We could expect Gillard to really hate Abbott, deep deep down. As public relationspractitioners we have watched as he has consistently scattered her key messages and…
Peter WilkinsonAugust 13, 2014
The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a…
Peter WilkinsonAugust 13, 2014
Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many…
Peter WilkinsonAugust 13, 2014
Here are 6 practical tactical tips. 1. Ask people to complain to you first. This gives you the chance to fix their problem, before they…
Peter WilkinsonJuly 24, 2014
We, at Wilkinson Group, are naturally skeptical of surveys where the source has
Peter WilkinsonMarch 5, 2013
You can be as cynical as you like but McDonald’s have played two aces recently – one in a show ‘n tell video describing how…
Peter WilkinsonDecember 13, 2012
Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations…
Peter WilkinsonNovember 20, 2012