We can’t escape the importance of the US energy security issues and policies on Australia. It impacts on our environmental sustainability, social sustainability, and financial sustainability.…
Peter WilkinsonAugust 14, 2014
The New York Times reports that Coca Cola and Pepsi are now locked in an entirely new battle – the race to produce the first…
Peter WilkinsonAugust 14, 2014
Public relations practitioners who work in the social/online media space are constantly required to on the best ways for clients to reach their stakeholders. This…
Peter WilkinsonAugust 14, 2014
It’s hard to believe that after all the angry words exchanged over coal seam gas exploration, AGL’s ‘community relations’ effort amounts to so crudely buying…
Peter WilkinsonAugust 13, 2014
We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This is after McDonalds…
Peter WilkinsonAugust 13, 2014
Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many…
Peter WilkinsonAugust 13, 2014
Prime Minister Tony Abbott’s changed approach to working with media once in government (most controversially with boat people) is a great case study for Crisis…
Peter WilkinsonJanuary 13, 2014
A case study demonstrating the importance of Community Relations in Crisis PR. From the public’s point-of-view we may have gone past the point of intelligent…
Peter WilkinsonSeptember 21, 2012