Is social media changing the role of the CEO?
Well, we believe it is.
With the explosion of social media there is already so much information out there about you. Your photos, your family, your personal information. So you have already become a brand – you are the second brand of the company. Now it’s something you have to face, and in this new landscape, something you have to work on.
https://www.youtube.com/watch?feature=player_embedded&v=WYJ2XPWDhww
Is that such an alien concept? Well not if you are Gen Y. Everyone on Facebook knows all about their brand. There’s the carefully selected photo, and the content, all of which tells us as story about that person, the brand, based on what that person has published. And we are all on LinkedIn – or most of us are. And if we are not, that says something about us too doesn’t it?
So is there room for an introverted CEO? Well actually yes, but in your case, that profile needs to tell that story – the story of a quiet achiever.
How’s your brand?
