Does this relate to creativity in public relations or corporate affairs? Any experiences to contribute? Below is an article from the Harvard Business Review in…
Peter WilkinsonAugust 20, 2014
In Australia we are expecting a good year for public relations practitioners in 2012, and we are relying on forecasters like Treasury Secretary Martin Ferguson…
Peter WilkinsonAugust 20, 2014
We believe that with globalization, being part of a global network is essential for forward thinking public relations specialists; we believe practitioners don’t have the…
Peter WilkinsonAugust 20, 2014
Public relations practitioners need to be constantly reminded about the pressure under which journalists work. They have employers, which are editors in the print medium.…
Peter WilkinsonAugust 20, 2014
Public Relations these days is even more important for a CEO than it used to be. On a personal level, the craft of PR is…
Peter WilkinsonAugust 20, 2014
Think on this: Is the term social media now irrelevant? Is social and online media now more correctly described as a virtual landscape or digital…
Peter WilkinsonAugust 20, 2014
In July we explained why we felt the future was rosy for public relations practitioners in Australia. Now a further positive note from the Holmes Report…
Peter WilkinsonAugust 20, 2014
It started with a Twitter account, @riotcleanup, to rally volunteers. In a matter of hours it attracted over 8,000 followers; in 6 hours, 24,000 followers;…
Peter WilkinsonAugust 20, 2014
The issue of cheque book journalism comes up again and again. It’s an important topic for all public relations practitioners because at some stage we…
Peter WilkinsonAugust 20, 2014