Crisis PR: the killer This past week two clients have been threatened, one overtly and one implied. One is a threat of a negative media…
Peter WilkinsonApril 19, 2016
Crisis PR is perhaps the most stressful type of communication. Some people around us will lose their cool, others try and interfere and think they…
Peter WilkinsonFebruary 9, 2016
The VW deception - what not to do This morning in the Australian Federal Court, VW Australia explained it had no knowledge of what head…
Peter WilkinsonNovember 26, 2015
Case study in Crisis PR: Recently the office supplies store, Officeworks, failed to deliver some paper to us, having promised a same-day service. It created…
Peter WilkinsonSeptember 22, 2015
I’ll be watching on Twitter as the verdict in the #AJretrial is read out this Saturday evening, Sydney time. I’ve worked with the Greste family…
Peter WilkinsonAugust 27, 2015
This story in the SMH (here) is a lesson in Crisis PR; it reflects a lot of current sentiment, and you can see plenty of…
Peter WilkinsonJuly 24, 2015
I think apologies are now overrated, simply because they have become overused in Crisis PR, even if the apology contains all the required elements (see…
Peter WilkinsonMay 11, 2015
From Andrew and Mike Greste: "Peter Wilkinson was recommended to us in late July 2014 as someone who might be able to help campaign to…
Peter WilkinsonApril 14, 2015
Abbott should have been fired this week. It would have happened in a successful business with a clearly focussed board. The kind of paralysis that…
Peter WilkinsonFebruary 14, 2015