Social media is dynamic and the way businesses can use it is changing so quickly it’s often hard to keep up. So should companies, particularly…
Peter WilkinsonAugust 14, 2014
It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or…
Peter WilkinsonAugust 14, 2014
For public relations practitioners who are using social media marketing or social media strategy to promote a company and company products the surveys summarised below are…
Peter WilkinsonAugust 14, 2014
A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism…
Peter WilkinsonAugust 14, 2014
From a public relations point of view Reid Hoffman has made a goose of himself. As any CEO should know, what a person in authority…
Peter WilkinsonAugust 14, 2014
A note to public relations people involved in social media marketing: below is a story pushed by IBM, that seems to contradict the hype. It’s based…
Peter WilkinsonAugust 14, 2014
The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…
Peter WilkinsonAugust 14, 2014
This story below appeared in our inbox a few days ago. This is an essential part of risk management for public relations practitioners playing in…
Peter WilkinsonAugust 14, 2014
This is a relevant piece of research for all Public Relations practitioners in the digital space who are promoting clients. It’s published by eMarketer How…
Peter WilkinsonAugust 14, 2014