Public relations practitioners need to be constantly reminded about the pressure under which journalists work. They have employers, which are editors in the print medium.…
Peter WilkinsonAugust 20, 2014
Social media is offering a terrific number of options for Public Relations practitioners generating news material or material we used to call news. Citizen journalism…
Peter WilkinsonAugust 20, 2014
Our friends in the Hunter Valley – one of the worlds premium wine growing areas – the Hunter Valley Protection Alliance are campaigning to stop this…
Peter WilkinsonAugust 20, 2014
A slow-burn issue in Crisis PR is a problem that has been identified that can escalate into a crisis. Some research indicates that 80-90% of crises are…
Peter WilkinsonAugust 18, 2014
In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014
Social media creates chaos in a crisis Transparency is not always your friend. Sometimes we must manage the message. The risk of social media in…
Peter WilkinsonAugust 15, 2014
When we develop a social media strategy clients often ask us about 1) how to manage the negatives and 2) how to minimise the risks. It…
Peter WilkinsonAugust 14, 2014
Now an insight into what Steve Jobs was and Apple is planning for us. At its most bland the coming television revolution is going to…
Peter WilkinsonAugust 14, 2014
More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming…
Peter WilkinsonAugust 14, 2014
Social media is dynamic and the way businesses can use it is changing so quickly it’s often hard to keep up. So should companies, particularly…
Peter WilkinsonAugust 14, 2014
We think this is an important article for all public relations practitioners who work in the area of social media marketing and social media strategy.…
Peter WilkinsonAugust 14, 2014
From a public relations point of view Reid Hoffman has made a goose of himself. As any CEO should know, what a person in authority…
Peter WilkinsonAugust 14, 2014
When the death of Steve Jobs broke, Twitter lit up across the globe spreading messages like wildfire. While I would like to come back to…
Peter WilkinsonAugust 14, 2014
We can’t escape the importance of the US energy security issues and policies on Australia. It impacts on our environmental sustainability, social sustainability, and financial sustainability.…
Peter WilkinsonAugust 14, 2014
The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…
Peter WilkinsonAugust 14, 2014
The New York Times reports that Coca Cola and Pepsi are now locked in an entirely new battle – the race to produce the first…
Peter WilkinsonAugust 14, 2014
Public relations practitioners who work in the social/online media space are constantly required to on the best ways for clients to reach their stakeholders. This…
Peter WilkinsonAugust 14, 2014
It’s hard to believe that after all the angry words exchanged over coal seam gas exploration, AGL’s ‘community relations’ effort amounts to so crudely buying…
Peter WilkinsonAugust 13, 2014
We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This is after McDonalds…
Peter WilkinsonAugust 13, 2014