Two of the crucial must-haves in managing a crisis are preparation and nimbleness. Now we can bang on about the theory, but 
instead why not explore three Crisis PR case studies on our blog: Qantas, the Murdochs and Fukushima.
Our Crisis PR Case Studies
Now the Fukushima disaster was terrible, simply terrible. But a lot of the anger since in Japan has been directed at the people who failed to prepare a Crisis PR plan and those who bungled the aftermath; the lack of planning and communication comes up again and again.
The QANTAS crisis last year on the other hand, is a textbook example of what can be done to prepare and respond – and despite the exceptionally inflammatory situation, the reputation damage has been minimised.
And the Murdochs? Well that’s a wonderful case study of how to a set the news agenda to minimise damage. Now you can be cynical about it but closing the News of the World, then opening the Sun on Sunday; and not to forget Murdoch senior’s tweeting. But as much as the phone hacking is deplorable, those other qualities are admirable.
