This week on Channel Seven’s Sunrise I was asked how Schapelle Corby, incarcerated for almost a decade, can get on with her life, particularly when…
Peter WilkinsonMay 30, 2017
Crisis PR is about probabilities – there is no certainty. So I think it was reckless for the CEO of United Airlines to commit to…
Peter WilkinsonMay 3, 2017
Crisis PR & Communications Some entrepreneurs think change is easy – “I’ll lead, you follow.” For others, it’s hard; we like what we are doing,…
Peter WilkinsonApril 5, 2017
So, we’ve had our crisis and it’s been flagged we need to transform our communications team. We can use history to inform us but not…
Peter WilkinsonJanuary 23, 2017
We’ve all seen that Dreamworld, and its parent company, displayed a woefully inadequate crisis plan. What are the lessons for the rest of us? How…
Peter WilkinsonNovember 2, 2016
Eddie McGuire might have got away with his 'drowning Caroline Wilson' comments, but for social media. For years he’s been making these outrageously inappropriate comments,…
Peter WilkinsonJune 21, 2016
Crisis PR: the killer This past week two clients have been threatened, one overtly and one implied. One is a threat of a negative media…
Peter WilkinsonApril 19, 2016
The VW deception - what not to do This morning in the Australian Federal Court, VW Australia explained it had no knowledge of what head…
Peter WilkinsonNovember 26, 2015
Andrew McIlwain, (former) CEO: "Peter and his team provided key advice, public relations input and support to Unity during the period we were seeking to…
Peter WilkinsonNovember 26, 2015
Case study in Crisis PR: Recently the office supplies store, Officeworks, failed to deliver some paper to us, having promised a same-day service. It created…
Peter WilkinsonSeptember 22, 2015
I’ll be watching on Twitter as the verdict in the #AJretrial is read out this Saturday evening, Sydney time. I’ve worked with the Greste family…
Peter WilkinsonAugust 27, 2015
This story in the SMH (here) is a lesson in Crisis PR; it reflects a lot of current sentiment, and you can see plenty of…
Peter WilkinsonJuly 24, 2015
I think apologies are now overrated, simply because they have become overused in Crisis PR, even if the apology contains all the required elements (see…
Peter WilkinsonMay 11, 2015
Anne Bryce, CEO, Achieve Australia on Peter Wilkinson and the Wilkinson Group "Peter’s advice has provided the organisation with a more informed approach to a…
Peter WilkinsonApril 20, 2015
From Andrew and Mike Greste: "Peter Wilkinson was recommended to us in late July 2014 as someone who might be able to help campaign to…
Peter WilkinsonApril 14, 2015
Writing a communication plan is hard. You need to assemble many disparate, and sometimes competing, thoughts into one coherent flow. For that reason I am posting…
Peter WilkinsonDecember 12, 2014
This is a Crisis PR tip I picked up from Lord Tim Bell. It's going to sound over-protective, but it pays dividends. I was a…
Peter WilkinsonDecember 7, 2014
This week I helped a significant Australian company with a media crisis - an attack by a TV program alleging it had ripped off another…
Peter WilkinsonOctober 13, 2014
In a crisis it's very easy to get lost in the heat-of-the-moment, be it a fire, a death, sexual abuse or fraud. Or a war.…
Peter WilkinsonSeptember 6, 2014