In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014
Stephen Covey's '7 Habits' outlived him. He remains one of the clearest thinkers on personal leadership I've come across, and whenever I lose track of…
Peter WilkinsonAugust 20, 2014
Below is a reinforcing take on the powerful survey by The Economist Intelligence Unit and PulsePoint. As e-Marketer reports (below), CEOs are collectively acknowledging positive…
Peter WilkinsonAugust 20, 2014
Here is an alternative view, published in the NYT, on our earlier blog, ‘Is Small Beautiful, Again?’. Its thesis is that creativity occurs more often…
Peter WilkinsonAugust 20, 2014
Does this relate to creativity in public relations or corporate affairs? Any experiences to contribute? Below is an article from the Harvard Business Review in…
Peter WilkinsonAugust 20, 2014
Public relations practitioners need to be constantly reminded about the pressure under which journalists work. They have employers, which are editors in the print medium.…
Peter WilkinsonAugust 20, 2014
Social media is offering a terrific number of options for Public Relations practitioners generating news material or material we used to call news. Citizen journalism…
Peter WilkinsonAugust 20, 2014
Our friends in the Hunter Valley – one of the worlds premium wine growing areas – the Hunter Valley Protection Alliance are Coal seam gas…
Peter WilkinsonAugust 20, 2014
We think this is an important article for all public relations practitioners who work in the area of social media marketing and social media strategy.…
Peter WilkinsonAugust 14, 2014
From a public relations point of view Reid Hoffman has made a goose of himself. As any CEO should know, what a person in authority…
Peter WilkinsonAugust 14, 2014
When the death of Steve Jobs broke, Twitter lit up across the globe spreading messages like wildfire. While I would like to come back to…
Peter WilkinsonAugust 14, 2014
The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…
Peter WilkinsonAugust 14, 2014
The New York Times reports that Coca Cola and Pepsi are now locked in an entirely new battle – the race to produce the first…
Peter WilkinsonAugust 14, 2014
It’s hard to believe that after all the angry words exchanged over coal seam gas exploration, AGL’s ‘community relations’ effort amounts to so crudely buying…
Peter WilkinsonAugust 13, 2014
Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
Prime Minister Tony Abbott’s changed approach to working with media once in government (most controversially with boat people) is a great case study for Crisis…
Peter WilkinsonJanuary 13, 2014
Below is a response to Thomas Friedman’s article by contraversial film maker Josh Fox. It was written as a comment under Friedman’s article in the…
Peter WilkinsonAugust 14, 2012
Well, a little more than a plan. To have a plan we first needed strong leadership, dictating good governance, which would have demanded strong protocols,…
Peter WilkinsonJuly 5, 2012
Murdoch senior’s appearance at the Leveson Inquiry was always going to become a media feeding frenzy – the worst possible experience. It was always going…
Peter WilkinsonApril 26, 2012