We Australians rate each other’s morals and ethics relatively well, compared to a variety of countries. Poor USA folks have the dimmest view of each…
Peter WilkinsonMarch 9, 2026
Canada's response to President Trump's behaviour is completely different from Australia's. Prime Minister Mark Carney's speech in Davos is also a masterclass in effective communication…
Peter WilkinsonJanuary 25, 2026
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter WilkinsonOctober 30, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter WilkinsonAugust 26, 2018
PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter WilkinsonJuly 16, 2018
Media Training: Overview Photo: Channel 7 News In this now hyper competitive environment, CEO’s must be able communicate on behalf of the company to external…
Peter WilkinsonMay 1, 2018
Working in Crisis PR: Overview Crisis PR takes experience and you can't learn it out of a book. But the journey to becoming an experienced…
Peter WilkinsonNovember 19, 2017
In Australia there's a conversation, an undercurrent, about replacing PM Turnbull. Some say "Why, who else is there?"; others say "Why not replace one lack…
Peter WilkinsonJune 19, 2017