Media and Social Media Relations

It’s the communications professionals who have failed social media. By not taking responsibility we’ve spoilt it for the rest. Traditional media has set an expectation.…

The CEO, a new client, asked me last week, “How do we measure our Public Relations?” There are two answers I know of and neither…

I've written before that social media strategists need to behave like clever newspaper editors - concentrate on giving their customers the information and entertainment they…

Think like a newspaper editor. Eventually, your career will depend on it. Here’s a prediction: go forward 2-3 years. More and more journalists will be managing…

The importance of values I do a lot of media training, which these days includes social media training.  Training people on the use of social…

ABC bashing – a poor sport On Saturday the Minister for Communications, Mitch Fifield, was reported in The Australian as asking the ABC to ‘Please…

The use of that hashtag is an angry shout for the Black Lives Matter movement in the U.S. There’s what I think is a misguided…

I’m often asked this and I wonder if it’s wise to be too prescriptive? Switzerland with 60 Minutes PR is a growing sector, journalism is…

People often ask why Millennials are fleeing traditional media. To me it’s too dismissive to say “They’re apathetic” or “It’s the Twitter generation”. Here’s my…