Media and Social Media Relations

The issue of cheque book journalism comes up again and again. It’s an important topic for all public relations practitioners because at some stage we…

If a company having just developed a passable sustainability policy, while negotiating with a corporate affairs consultancy, sets a KPI of one positive article per…

Below is a story posted this week by JeffBulas on online videos, quoting marketing Prof. Brent Cocker from Melbourne University. Brent claims to have cottoned…

The last three days have involved three media training sessions, with the same three anxieties about journalists: bias, shallowness, inaccuracy. This is not new –…