Is it a contradiction that one of the most effective and easiest public relations and communications tools – social media – has about lowest use…
Peter WilkinsonJanuary 25, 2016
The reaction on social media to the shooting of Cecil demonstrates the power of social media - even though it happened after the fact. Dare…
Peter WilkinsonAugust 2, 2015
This story in the SMH (here) is a lesson in Crisis PR; it reflects a lot of current sentiment, and you can see plenty of…
Peter WilkinsonJuly 24, 2015
This is a Crisis PR tip I picked up from Lord Tim Bell. It's going to sound over-protective, but it pays dividends. I was a…
Peter WilkinsonDecember 7, 2014
This week I helped a significant Australian company with a media crisis - an attack by a TV program alleging it had ripped off another…
Peter WilkinsonOctober 13, 2014
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
Peter WilkinsonAugust 20, 2014
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014
If you want a thought provoking giggle, read on. We are all grappling with social media, but none more than journalists and politicians who can…
Peter WilkinsonAugust 20, 2014
Public relations practitioners need to be constantly reminded about the pressure under which journalists work. They have employers, which are editors in the print medium.…
Peter WilkinsonAugust 20, 2014