Ground-up campaigning: Kony 2012 – mad viral.

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The big minus with ‘citizen journalism’ is, there is no Code of Ethics, no standards of accuracy, no financial accountability, little respect for copyright, little legal recourse, etc.. The big plus is the ability of a ground-up campaign to create change. Watch how this one develops – if it reaches its target it will write itself into the history books:

Kony 2012 – It’s a video that’s been viewed 38+ million times – mad viral.

It’s viral campaigning in action. The video identifies Kony as crook, enslaver, murderer. And a way to stop him. http://youtu.be/Y4MnpzG5Sqc

Peter Wilkinson is the Managing Director of Wilkinson Group, a crisis communications and reputation management consultancy based in Sydney. He is former chair and consults to Wilkinson Butler. His retained advisory service, Wilkinson Confidante, provides ongoing crisis preparedness and reputation counsel to boards and senior executives. You can read his Substack here.

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