Below, folks, is a powerful article by Thomas Friedman expressing what a lot of us find hard to articulate. He’s captured the multidimensional and chaotic…
Peter WilkinsonApril 30, 2013
We, at Wilkinson Group, are naturally skeptical of surveys where the source has
Peter WilkinsonMarch 5, 2013
You can be as cynical as you like but McDonald’s have played two aces recently – one in a show ‘n tell video describing how…
Peter WilkinsonDecember 13, 2012
Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations…
Peter WilkinsonNovember 20, 2012
A case study demonstrating the importance of Community Relations in Crisis PR. From the public’s point-of-view we may have gone past the point of intelligent…
Peter WilkinsonSeptember 21, 2012
The new challenge - attract a crowd How we design a communications plan is changing. Traditionally we have said: Where are we now? Where do…
Peter WilkinsonSeptember 5, 2012
A case study demonstrating the importance of Community Relations in Crisis PR. From the public’s point-of-view we may have gone past the point of intelligent…
Peter WilkinsonAugust 16, 2012
Below is a response to Thomas Friedman’s article by contraversial film maker Josh Fox. It was written as a comment under Friedman’s article in the…
Peter WilkinsonAugust 14, 2012
The last three days have involved three media training sessions, with the same three anxieties about journalists: bias, shallowness, inaccuracy. This is not new –…
Peter WilkinsonAugust 10, 2012